October 28, 2019

POSTED BY

Jesus Ortega

CATEGORY

Branding the Neighborhoods of Salt Lake City

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As much as I love New York city I have to admit it’s not the only cool city in the world. There are many other cities that have that personality that attracts tourists from all over the world and makes their natives feel special. What makes a city cool is …

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As much as I love New York city I have to admit it’s not the only cool city in the world. There are many other cities that have that personality that attracts tourists from all over the world and makes their natives feel special. What makes a city cool is its people, arts and culture, unique attractions, landscapes, and much more. A city that features the previously mentioned characteristics is Salt Lake City, Utah and, recently, they have pumped their city with a little more coolness by branding each one of their neighborhoods.

Titled The Neighborhood Project, this fun initiate was put together by the two local design firms Third Sun and Coast to Coast Studio. During the first part of 2019, this project selected 20 Salt lake city-based designers to brand a neighborhood of the city. This six-month-long project elected the neighborhood for each designer via lottery. Now it wasn’t just any neighborhood that was selected; the neighborhood to be branded had to be publicly acknowledged, or historically significant.

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These sets of branded cities display interesting monograms, typography, and symbols. Many of these logos encompass various characteristics that make each neighborhood. The visuals range from elegant to quirky, and from abstract to playful styles. These branded visuals were then transferred to different applications such as flags, posters, and t-shirts.

A thing to note is that this branding project was created out of passion and love for their community. Even though is wasn’t a paid project the outcome was superb and brought together the graphic design community in this beautiful city. I hope there is a project like this for New York City, I would love to see my Neighborhood “Spanish Harlem AKA El Barrio” branded. Great work by Salt Lake City designers!

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

All images ©The Neighborhood Project