November 1, 2019

POSTED BY

Wendy Rodrigues

CATEGORY

Supreme X The Indian Working Class

new york branding sports graphic design studio

Economic disparity and inequality are widespread in India, this is especially evident in larger metropolitan areas like Mumbai. The privileged classes lead a life of glamour, they are very brand conscious and are fixated on consumerism. This life is completely different from the lives that the working class lead, they …

new york branding sports graphic design studio

Economic disparity and inequality are widespread in India, this is especially evident in larger metropolitan areas like Mumbai. The privileged classes lead a life of glamour, they are very brand conscious and are fixated on consumerism. This life is completely different from the lives that the working class lead, they struggle to make ends meet and are often unaware of the luxuries the city has to offer. Rohan More takes a dig at this consumeristic attitude, depicting a cross between the two classes by illustrating working-class individuals possessing luxury goods.

Rohan has illustrated a fisherwoman wearing a Supreme X Louis Vuitton Sari selling “Supreme Fish”, a chai walla (tea vendor) wearing Versace and Louis V with a Supreme turban selling cutting chai, an istri wala (a person who irons clothes) using a Lamborghini iron and a pair of Supreme X Kohlapuri (traditional handcrafted Indian slippers). Through this set of illustrations Rohan is trying to stress on the fact that upper-class Indians are so influenced by western culture and brand consciousness that we’d probably be more attracted to common, everyday goods and services if they were gentrified and seemed more expensive, not because the product is better or because it is value for money.

I think an important lesson to learn from Rohan’s work is while luxury is not a bad thing, we need to be more conscious about the struggles that the less fortunate have to face and to learn to enjoy the smaller, non-material things in life.