November 7, 2019

POSTED BY

Jose Fresan

CATEGORY

Facebook Goes FACEBOOK

new york branding sports graphic design studio

In the middle of controversy Facebook has announced a new branding strategy: Facebook, Instagram and WhatsApp will live now under FACEBOOK. This strategy is supposed to differentiate Facebook the app from FACEBOOK the company. It might feel like an obvious move, but is it a good one? Facebook (now FACEBOOK) …

new york branding sports graphic design studio

In the middle of controversy Facebook has announced a new branding strategy: Facebook, Instagram and WhatsApp will live now under FACEBOOK. This strategy is supposed to differentiate Facebook the app from FACEBOOK the company. It might feel like an obvious move, but is it a good one?

Facebook (now FACEBOOK) has been going through a lot of controversy since the Cambridge Analytica scandal and most recently when they announced that they were not going to fact check political ad on their platforms.

So this “rebranding” feels like a strategic way to detach themselves a little from the controversy and to separate their products. However it feels like by positioning Instagram, WhatsApp and Facebook under FACEBOOK they are aligning all the apps to the company values which are now in question even in Congress. (Recommendation: watch Mark Zuckerbeg being torn apart by AOC)

So wether you like the look of FACEBOOK or not, this rebrand effort goes beyond Caps and Kerning, it is about Brand perception and positioning. But this will not save Mark Zuckerberg from dealing with his moral and social responsibilities in the matters of privacy and transparent and truthful communications.

new york branding sports graphic design studio

new york branding sports graphic design studio