Captivating Branding of Zooba by &Walsh
In branding, there are a lot of things that factor in to become a successful identity. You have to have a voice, you need a story and be able to share it across different communication platforms. It could get difficult at times and especially if you are a restaurant business …
In branding, there are a lot of things that factor in to become a successful identity. You have to have a voice, you need a story and be able to share it across different communication platforms. It could get difficult at times and especially if you are a restaurant business in New York City. With over 26k restaurants opens in this city it could be difficult to stand out among your competition. However, when you are able to translate your story visually and show this connection, anything is possible. An example is the new fast-casual restaurant that just opened in Soho, Zooba.
Founded in 2012, Zooba is a fast-casual restaurant based in Cairo Egypt. They are known for their modern twist of traditional Egyptian street food. Recently they have opened their first location in the new York city or to be exact, the who united states with the intentions of expanding. Working literally across the street from their new location in SoHo allowed me to presence the whole process of building this restaurant. They couldn’t have picked a better spot than Soho which is filled with a lot of curious people and from all over the country. To be fair it captivated my attention from the start, especially when they started painting colorful patterns on the outside of the establishment.
All the visuals fall under the re-establish studio &Walsh. This NY based design agency created an interesting customized wordmark for the logo that transmit a lot of energy, vibrancy and playful twist. The wordmark and typography were done in collaboration with a Cairo based calligraphy artist. Diamond glyphs were added to the lettering to reflect the Arabic culture. The custom typeface was translated across different applications including posters. The poster’s visuals contain a luxuriant border with vibrant colors and food item images centered. The vibrant color palette was inspired by hand-painted Egyptian local food carts.
If you haven’t seen this place I would recommend going to visit this restaurant. The experience includes eating great food and enjoying the branding at their location.