November 21, 2019

POSTED BY

Cecilia Walker

CATEGORY

Main Title Design: Godfather of Harlem

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The main title design for Godfather of Harlem, created by Digital Kitchen, is an amazing design piece. According to the designer Peter S. Pak, they obtained inspiration for the style of the work from Romare Bearden, an African American artist and author. Their inspiration came from Bearden’s collage artwork that …

new york branding sports graphic design studio

The main title design for Godfather of Harlem, created by Digital Kitchen, is an amazing design piece. According to the designer Peter S. Pak, they obtained inspiration for the style of the work from Romare Bearden, an African American artist and author. Their inspiration came from Bearden’s collage artwork that illustrated the lives of African Americans through the use of disparate images cut from multiple sources, layered on top of each other, and juxtaposed into a form.

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What really captured my eye about the piece was the contrast between the static collaged cut-outs and the video footage of historical moments and characters in the work. This contrast created clear points of transitions that give the impression that the images come to life. I also love the use of the textured elements and movement that reveal the story; essentially painting the story onto the screen. The choppy motion of the animation really adds to the theme of the story because of the rugged rough movement, not only giving the feeling that the animation was created around the timeframe in which the events occurred, but also adding to the theme of violence and crime.

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I love how they used torn paper and collaged-images to create an atmosphere of poverty, drugs, violence, and police brutality. These collage-images with gritty and grime textured paper, amplifies the dirty and unpleasant drug game; the destruction it causes to the individual, family, and community. These elements also create a sense of depth and dimension, clearly separating the foreground from the background and placing emphasis on the foreground element.

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Overall, the work does a really great job utilizing the collage style because the style really speaks to the tone and message of the show. The collage-style foreshadows the story in a nonverbal manner, allowing the images to speak for themselves, as they do. You can view the full trailer for Godfather of Harlem below.

©Copyright Digital Kitchen and Peter S. Pak