January 9, 2020

POSTED BY

Jesus Ortega

CATEGORY

Entering 2020 With A Nostalgic Goodbye of the Beetle

New york branding sports graphic design studio

Entering the start of a new decade could mean a lot of things. For many its a new beginning and a time for a change. However, change is not always that happy and could be heartbreaking sometimes. This is the case of the iconic Volkswagen Beetle which has ended all …

New york branding sports graphic design studio

Entering the start of a new decade could mean a lot of things. For many its a new beginning and a time for a change. However, change is not always that happy and could be heartbreaking sometimes. This is the case of the iconic Volkswagen Beetle which has ended all its production for 2020. To carry out this last goodbye to the beetle, Volkswagen released an animated ad on New Year’s Eve that really conveyed a nostalgic feeling to its viewers.

New york branding sports graphic design studio

New york branding sports graphic design studio

You not necessarily had to have driven this car in order to find mixed feelings of their farewell. In the advertising world, they also revolutionized the industry with their Think Small ad. In fact, I’m pretty sure every graphic designer has been exposed to that iconic poster while in art school. The name of the newly released ad is called The Last Mile, and it was created by the NYC based ad agency Johannes Leonardo.

This spot was animated through simplified digital paint illustrations. The Last Mile is accompanied by the tune of Let it be by The Beatles; however, it is sang by a children choir. The ad gives you a walkthrough of the journey this iconic car has had throughout the past seven decades. From pop culture reference to scenes that include Andy Warhol and Kevin Bacon. Even the famous phrase from the 60s posters Think Small is included in this ad.

This beautiful ad emphasizes the change in a generation moving on the future yet still grasping from the brand’s glorious past. Enjoy!

New york branding sports graphic design studio

New york branding sports graphic design studio

Credits:
Agency: Johannes Leonardo
Production Company: Nexus Studios
Director: Fx Goby