Winners of the Beazley Designs of the Year at the Design Museum

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Pentagram worked closely with David Chipperfield Architects to design the architectural branding, environmental graphics and signage for the new Seoul headquarters. The Beazley Designs of the Year award takes place every year at the Design Museum in London. The nominated works are selected by both, the public and design experts …

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Pentagram worked closely with David Chipperfield Architects to design the architectural branding, environmental graphics and signage for the new Seoul headquarters.

The Beazley Designs of the Year award takes place every year at the Design Museum in London. The nominated works are selected by both, the public and design experts from around the world. An important criteria to be part of the competition is innovation; the designs must introduce something new and fresh in many categories including, architecture, fashion, digital, transportation, product, and graphic design.

Currently in its twelfth edition, it’s the first time that the public joined design experts in coming up with the nominations. What do they look for when considering nominees? Work that ‘inspires, represent change in their field and capture the moment.’

The winner of the graphic design category is a beautiful brand identity and environmental graphics system designed by Sascha Lobe of Pentagram. It was chosen because it simplicity, clarity, and elegant solution. Indeed, it must have been very hard to pick a winner since the diversity and range of projects was vast.

Among some of my favorites are:

Papi Juice, A collective for queer and trans people of color; whose.agency, A feminist ad campaign; Led by Donkeys, A campaign highlighting political hypocrisy; and Wolves, A football-club identity celebrating its region.

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Papi Juice celebrate the lives of trans and queer people of color. The art collective is based in Brooklyn, New York.
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This campaign took places on the streets of Leipzig, Germany and it was led by graphic designer Anja Kaiser.
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Led By Donkeys is an anti-Brexit direct action group
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The new brand identity for Wolverhampton Wanderers Football Club was launched after their victory in the 2017–18 Championship.

The winner in the graphic design category is quite deserved and it proves that a well thought-out wayfinding system that uses pictograms that are both appropriate and smart can get you very far. You can read more about Lobe’s Amorepacific architectural branding project in the Design Museum website and Pentagram’s project page.

Last year when I was in London, I visited the Beazley Designs of the Year exhibition at the Design Museum. It was an inspiring experience which I highly recommend.

All images ©2020 The Design Museum