February 3, 2020

POSTED BY

Rafael Esquer

CATEGORY

The Seven Best Super Bowl Commercials of 2020 + Honorable Mentions

new york branding sports graphic design firm

The Super Bowl 2020 is over. It was a thrilling game both on the field and on the stage: On the field, the Kansas City Chiefs won in a nail-biting finale defeating the San Francisco 49ers and, on the stage, JLo and Shakira showed us what a half-time show should …

new york branding sports graphic design firm

The Super Bowl 2020 is over. It was a thrilling game both on the field and on the stage: On the field, the Kansas City Chiefs won in a nail-biting finale defeating the San Francisco 49ers and, on the stage, JLo and Shakira showed us what a half-time show should be: dazzling, fun, and sexy!

But, let’s get real, most of us watch the Super Bowl for the crazy-expensive, high-production, extravagant commercials, right? About 50 of them were shown throughout the night. Producers, directors, advertising agencies, production companies and many more teamed up to deliver dramas, comedies, parodies, tear-jerkers, celebrity-driven, and everything in between. All of them had a single goal, to capture our attention.

What if you missed them? fret no more! I have a review of my top seven commercials (plus a few honorable mentions) for you. Here we go!

1. Microsoft, Katie Sowers
This is all about girl power done right. Featuring Katie Sowers, who since 2017, has been the offensive assistant coach with the San Francisco 49ers. The writing, editing, sound, and cast all came together to produce a spot that won big last night.

2. New York Life, Love Takes Action
This spot is beautifully done both in content and style. It is also a lesson in greek as we learn about the different ways the Greeks classified love. The typography is nicely done too. Ready to add philía, storge, éros, and agápe to your vocabulary?

3. Google, Loretta
In this ad we see how technology helps an older man remember his deceased wife. A 90-sec tearjerker that manages to bridge the gap between technology and human relations.

4. Verizon, What We Won’t Do
This is a powerful ad that touches our hearts by pointing out what Verizon’s 5G won’t do. Narrated by Harrison Ford, Verizon delivered a winning spot that is both heartwarming and simple.

5. NFL, Inspire Change
A touching PSA about the police shooting death of Corey Jones, the cousin of retired wide receiver Anquan Boldin. NFL’s Inspire Change uses a very effective way to denounce police brutality.

6. Amazon, Before Alexa
Anything that Ellen DeGeneres touches turns gold and this spot is not the exception. It features Ellen and her wife, Portia de Rossi, wondering what life would be without Alexa? Raise your hand if you, like Ellen, have pondered on similar ‘big’ life questions before.

7. Hyundai, Smaht Pahk
This spot brings together three Boston celebrities making fun of their accent. Chris Evans of Capitan America, John Krasinski of The Office, and Rachel Dratch, one of my all-time favorite cast member of Saturday Night Life. The result is not only hilarious but effective as Hyundai manages to sneak in a product demo right before our eyes.

HONORABLE MENTIONS:

Dashlane, Saves Us From Password Purgatory

Pepsi, Missy Elliot and H.E.R. Remix the Rolling Stones

TurboTax, Ready for TikTok

EXTRA HONORABLE MENTION
Mike Bloomberg, Anti-Gun
I couldn’t end my review without mentioning the most powerful ad of the night: Mike Bloomberg’s Gun Control. It really made me seriously take a look at the issue and turned Bloomberg into one of the strongest candidates to win the presidency in 2020. I won’t spoil it, you just have to watch it.

Do you agree with my choices? Which ones were your favorites?