February 21, 2020

POSTED BY

Helena Merker

CATEGORY

The Eclectic Designs of Velvet Spectrum

new york branding sports graphic design agency

Velvet Spectrum is the creative studio founded by Luke and Morgan Choice and is based in the seaside town of Astoria, Oregon. The studio merges illustration, motion graphics, and typography to create surreal and unexpected designs for clients such as Adidas, Samsung, Google, Apple, Adobe, M&Ms, and Refinery 29. Throughout …

new york branding sports graphic design agency

Velvet Spectrum is the creative studio founded by Luke and Morgan Choice and is based in the seaside town of Astoria, Oregon. The studio merges illustration, motion graphics, and typography to create surreal and unexpected designs for clients such as Adidas, Samsung, Google, Apple, Adobe, M&Ms, and Refinery 29. Throughout Velvet Spectrum’s work, dynamic color and composition are utilized to emphasize visual storytelling.

Velvet Spectrum’s distinct playful aesthetic is shown throughout the studio’s Instagram page, which has 100k followers. The vibrant feed shows all of Choice’s latest works, from collaborations with large brands to independent projects. Originally from Sydney, Australia, Choice creates projects in the print, digital, and virtual worlds.

Growing up, Choice would constantly illustrate scenes from comic books, but never considered the possibility of turning his love for illustration into a career. After finishing high school, he was introduced to Photoshop, which set him on his career path of becoming an artist. According to Choice, he loves to fuse the different processes of his work together, such as creating textures in 3D that he incorporates into his collage work, or using them as a base to manipulate for his typographic work.

View this post on Instagram

"The Ephemeral Beauty" ???

A post shared by Luke & Morgan Choice (@velvetspectrum) on

View this post on Instagram

Things we made this year…

A post shared by Luke & Morgan Choice (@velvetspectrum) on