March 2, 2020

POSTED BY

Cecilia Walker

CATEGORY

Oscar Health Insurance IS a Different Type of Health Insurance Company

new york branding sports graphic design agency

Oscar health Insurance is the first health insurance company whose brand I love, not only aesthetically but as a whole. I used to work at a community health center where I first came upon Oscar health insurance while registering a new patient. What stood out to me about this insurance …

new york branding sports graphic design agency

Oscar health Insurance is the first health insurance company whose brand I love, not only aesthetically but as a whole. I used to work at a community health center where I first came upon Oscar health insurance while registering a new patient. What stood out to me about this insurance was the minimalist design on the insurance card; it was beautiful. Usually most insurance cards have plenty of information, little to none negative space, on one side of the card, while this card had pertinent information, plenty of negative space, beautifully designed for easy reading. Even the website was aesthetically beautiful and functional, allowing users the ease to find information fast. I researched the insurance to soon find the flat colorful illustrations, created by Robin Davey, that are used within the brand. These illustrations paired with the minimalist design differentiated this insurance over the rest because of the youthful, welcoming feel one experiences with the brand, while the other insurances felt more corporate. I really loved the colorful fun illustrations because of the story it told to its customers and potential customers. Every interaction I had with the brand while checking insurance and verifying copayments, was easy and simple. It got to the point where I loved to register patients with Oscar Insurance because its utility was magnificent.

Recently, I came upon the Oscar Health animations created by Buck a few years ago. The animations, just like the illustrations, are simple, beautiful, fun, and inviting. From the movement of the characters to the story that is represented in the work, Oscar Insurance message continues to not disappoint.

Check out the videos below to view the message behind the work. To view more information about Oscar Insurance, you can visit their website here.


©Buck