April 8, 2020

POSTED BY

Cecilia Walker

CATEGORY

Seamless 20th Anniversary Animation Will Get You Through The Quarantine

new york branding sports graphic design agency

We’ve been inside now for more than two weeks and the bustling city as we know it, is now resting. However, here is some good humor and memories of our spirit as New Yorkers and our beloved city. Just a little reminder of what New York City will be like …

new york branding sports graphic design agency

We’ve been inside now for more than two weeks and the bustling city as we know it, is now resting. However, here is some good humor and memories of our spirit as New Yorkers and our beloved city. Just a little reminder of what New York City will be like after the Coronavirus battle is won.

new york branding sports graphic design agency

Seamless’s 20th Anniversary “Fuel this City” video was created by collaborators Andy Baker, production company Hornet, and creative agency BBH NYC. The video was created to celebrate Seamless’s 20th anniversary to honor their service to New York City over the years through hardships we’ve faced. The work is spectacularly made. There is so much eye candy in the video you’d enjoy watching it numerous times just to see new things in all the scenes you may have missed one time around. For instance, the 2003 blackout survivor t-shirt that hangs on the chair of the individual taking a shower scene. According to the designers, “there are shout-outs, Easter eggs, and moments that any New Yorker will instantly recognize” in the video. I love the song that plays with the video, just hilarious and filled with jokes that make you laugh. It’s hilarious that the characters, the seamless deliverers, are singing along throughout the video, heightening the story that is told in the animation. It has a catchy tune that could easily get stuck in your head if you watch it a lot of times, and more-so start to sing along if you remember the words.

new york branding sports graphic design agency

The visual style of the piece is exquisite and makes sense because every scene is action packed with tremendous details, it really feels like NYC in general. The compositions are intelligently made because they highlight specific elements that guide your eye throughout the piece. The color palette is dynamic, bold, refreshing, and brings energy to the work. The animation is smooth with realistic movements, not overtly cartoony, just lovely to watch over and over and over again. Overall, just a really great video that really captures the heart and essence of a resilient city even in the toughest of times.

©Andy Baker, Hornet, BBH NYC