May 15, 2020

POSTED BY

Jesus Ortega

CATEGORY

The Story Behind the Vélez Sarsfield Badge

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Today is Football Friday in today’s blog. Although We have been almost two months without any sporting competition, many football fans are excited to see the Bundesliga go back to action this weekend. To keep this football weekend rolling, I will introduce the badge evolution of Argentinas Club Atlético Vélez …

new york branding sports graphic design company

Today is Football Friday in today’s blog. Although We have been almost two months without any sporting competition, many football fans are excited to see the Bundesliga go back to action this weekend. To keep this football weekend rolling, I will introduce the badge evolution of Argentinas Club Atlético Vélez Sarsfield.

The team who lived its glory days in the 90s has had football legends such as Chilavert and Carlos Bianchi wear their colors. Vélez Sarsfields is one of the oldest teams in Argentine football, being founded on January 1, 1910. It was founded by the three friends Nicolás Marín Moreno, Julio Guglielmone, and Martín Portillo while they refuged in the station Vélez Sarsfield; this gave rise to the team’s name.

The first logo of Vélez was created four years after being founded and it honored the Italian flag with the green, white, red colors being displayed through vertical lines. These colors were used for about two decades after switching to the colors blue and white which are used today.

In 1933 the club changed its crest that mirrored its jersey along with the updated colors. Since then the crest has had little modifications. The design of the crest came through a peculiar story. The story has it that an argentine rugby team had ordered white jersey with a blue V in the center and they never went back to pick it up. Desperate to not lose money, the shopkeeper offered them at a fair cost to the Velez boys right when they were trying to renew their jerseys. That jersey design is reflected in the logo. In Argentina, it is common to see jersey designs reflected in the badge, and Vélez is no exception.

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Logo Evolution