June 25, 2020

POSTED BY

Jesus Ortega

CATEGORY

Behind the Badge of Boca Jr

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Yesterday happened to be the birthday of the best number 10 I ever witnessed play, Juan Roman Riquelme. Riquelme was a god with the ball, his ability, calmness and control of time were attributes that delighted football fans al over the world. Although he’s one of my favorite players her …

new york branding sports graphic design agency

Yesterday happened to be the birthday of the best number 10 I ever witnessed play, Juan Roman Riquelme. Riquelme was a god with the ball, his ability, calmness and control of time were attributes that delighted football fans al over the world. Although he’s one of my favorite players her happens to have played in a team I’m not too fond of, I have to admit is one of the world’s most popular teams along with archrival River Plate. Today, I will be talking about the badge Riquelme carried on his chest for years, Club Atletico Boca Juniors.

The slogan is Mitad Mas Uno (half plus one) in reference to the vast popularity Boca Juniors presumes in Argentina. Throughout the decades Boca Juniors has become one of the most successful clubs in the world by being amongst the football teams with most international championships. Founded and named after the Buenos Aires neighborhood, La Boca, this club was established by a group of Italian immigrants in 1905. Such a connection to the Italian foundings is reflected in their nickname, Xeneize, which translates to Genovese.

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Boca Jr Uniform 1919

The history of the badge dates back to 1920 and since then has been carried by great players such as Diego Maradona, Juan Roman Riquelme, and Gabriel Batistuta. The origins of the crest colors are said to have been implemented by a proposal of club president, Rafael Brichetto. The Xeneize member proposed to adopt the flag colors of the first ship to dock in the port of La Boca. By chance, the first ship to arrive was Swedish with blue and yellow flag colors.

Having established a logo, it wasn’t until 1955, Boca Juniors 50th anniversary that they introduced a badge we know today with the blue background and acronyms placed in the center. Unlike other historic clubs, Boca Juniors logo is one that fans look forward to have changed every year. The logo consists of having a star for each championship inside its fantasy shape shield. With the complete initials centered in a blue background color, it is surrounded with a Gold outline.

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Boca Jr. Logo Evolution