November 19, 2020

POSTED BY

Jose Fresan

CATEGORY

Veselka: 24-hour Ukrainian Delight

new york branding sports graphic design company

In the 1950s the East Village in Manhattan was inhabited by a huge population of Ukrainian immigrants. In 1954 an Ukrainian family, The Darmochwals, purchased a candy shop at Second Avenue and East 9th Street and named it Veselka (rainbow in Ukrainian). Some years later the candy store was combined …

new york branding sports graphic design company

In the 1950s the East Village in Manhattan was inhabited by a huge population of Ukrainian immigrants. In 1954 an Ukrainian family, The Darmochwals, purchased a candy shop at Second Avenue and East 9th Street and named it Veselka (rainbow in Ukrainian). Some years later the candy store was combined with an adjacent luncheonette.

new york branding sports graphic design company

Soon Veselka became a meeting spot between the old school Ukraninan traditional population and the East Village’s counterculture youth, making it a quintessential East Village location. Nowadays Veselka is one of the most traditional East Village restaurants, serving their traditional pierogis and borscht to hundreds of visitors a day. It has also been featured in several movies and memorialized in the songs “Veselka Diner” by Doctor Rokit and “Veselka” by Greta Gertler.

Veselka produces 3,000 pierogis by hand every day and uses 500 pounds of beets to make 5,000 gallons of borscht every week. On its facade, Veselka features an iconic mural by Bronx artist Arnie Charnick.

If you haven’t already make sure to visit Veselka and try the delicious borscht and pierogis.

https://www.instagram.com/p/CGnGfWuDigV/