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Brandless: Would You Still Buy It?

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When you’re walking down a huge, chain grocery store and come across millions of different products, do you pick up the store brand or the name brand? The store brand’s packaging is usually not as recognizable and aesthetically plain. You’ve probably never seen it before on an ad across townContinue Reading

August 19, 2017
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CATEGORY
Advertising
Branding

The Tokyoiter: Faux Magazine Created by Local Illustrators Inspired by The New Yorker’s Magazine

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We were all taught, “don’t judge a book by its cover,” but maybe there is some truth to the cover? In fact, book cover design is an entire career that many young designers aspire to. I would argue the cover is pretty damn important. Illustrators and artists who have theContinue Reading

August 14, 2017
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CATEGORY
Experiments
Illustration
Publication Design

Reissue of Humanscale

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You enter two coffee shops on two separate days to work.  One left you feeling effortlessly comfortable, and the other, constrained to the point of leaving. Which one would you more likely to return to? Pretty obvious, right? The beauty of design is that when it’s done well, no one notices it.Continue Reading

August 10, 2017
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CATEGORY
Industrial Design
Technology

“In a Heartbeat” – Animated Short Film by Beth David and Esteban Bravo

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A year ago, two talented Ringling College of Art and Design students, Beth David and Esteban Bravo, created a Kickstarter for their senior thesis animation. Their goal was to raise 3k. They were blown away by supporters when they raised over 10k. Finally, two days ago they released their highly-anticipatedContinue Reading

August 3, 2017
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CATEGORY
Animation

The Poetry Foundation Rebranding by Michael Bierut

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I haven’t thought about poetry since elementary school. I loved creative writing and making up crazy, intricate stories, but I hated poetry. It was never my thing. I hated rhyming, and I could never form elegant sentences. I was not very poetic. Earlier in July, Michael Bierut helped the PoetryContinue Reading

July 28, 2017
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CATEGORY
Branding

Liana Finck: Passing For Human

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Discovering Liana Finck’s Instagram was like meeting a stranger for the first time. You become instant friends because you realize you both have the same dark twisted humor and have no problem with oversharing. Liana’s cartoons are full of wit, vulnerability, and gut wrenching honesty. A post shared by Liana finckContinue Reading

July 20, 2017
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CATEGORY
Happenings
Illustration

Top 5 Inspiring Lego Ads Advocating Kids’ Growth & Development

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Year after year, Lego consistently reinvents their brand with relevant gripping ads. Their recent campaigns have been killing it both in concept and execution. The Lego Group originated from Denmark in the 1900s. Did you know, the word “Lego” comes from the Danish phrase leg godt, which means to “playContinue Reading

July 17, 2017
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CATEGORY
Advertising
Branding

The Nike “Badge of Honor” by Wieden+Kennedy Shanghai

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Do you remember when you were a kid and tried to conquer the world by riding your bicycle, swinging on monkey bars, and rolling around in the dirt? You felt invincible and fearless, oblivious to your own human fragility. Have you ever had that moment when you compared scars withContinue Reading

July 11, 2017
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CATEGORY
Advertising
Animation
Sports Graphics

Randomized Living: Do We Actually Know What We Want in Life?

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Invisibilia, by NPR, is one of my favorites because it touches upon psychology and teaches me something new every time. Invisibilia is Latin for invisible things. Their tagline is, “Invisibilia is about the invisible forces that control human behavior – ideas, beliefs, assumptions, and emotions.” In the Reality Part TwoContinue Reading

July 5, 2017
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CATEGORY
Experiments
Fine Arts

IKEA: Cook This Page

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Throughout my life, I thought everyone was as unhealthily obsessed with food as I was. Then I came to the recent realization that my own sister and best friend of over a decade hate food. They just hate food and wished that eating was optional instead of a necessity forContinue Reading

June 25, 2017
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CATEGORY
Advertising
Experiments

100 Disgusting yet Alluring Polluted Water Popsicles from Taiwan

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There’s a worldwide growing concern about polluted water, especially in Taiwan. When we talk about environmental issues, it is hard for people to visualize the real life effects humans have on the world. Mother nature is not happy with us, but Hung I-chen, Guo Yi-hui, and Cheng Yu-ti from theContinue Reading

June 18, 2017
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CATEGORY
Experiments
Fine Arts
Social Impact

Inspired by Wonder Woman? Top 6 Ads Conquering Female Stereotypes

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Last weekend, I watched Wonder Woman. Honestly, I had no intentions of watching this movie. Don’t get me wrong; I love superheroes. I grew up watching everything from Justice League to X-Men to Teen Titans on CartoonNetwork. Wonder Woman never appealed to me because she seemed very one dimensional and…lameContinue Reading

June 12, 2017
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CATEGORY
Advertising
Entertainment

Louise Fili’s New Font Montecatini Inspired by Art Nouveau and Stile Liberty Posters

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Lousie Fili Ltd recently released their newest, beautiful font, Montecatini on MyFonts. The name Montecatini comes from the majestic spa in northern Tuscany, which appeared in Fellini’s 8 1/2. Visitors seek Montecatini Terme for the healing powers of its mineral waters. Montecatini takes cues from the legendary 1900s Stile LibertyContinue Reading

June 7, 2017
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CATEGORY
Typography

Stained Glass by Real Estate, an Immersive One-Of-A-Kind Music Video

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Last week, Wieden + Kennedy’s Creative Director Craig Allen teamed up with MediaMonks, a production company to release an amazing, first-of-its-kind music video for Real Estate’s new song “Stained Glass.” It is unlike any music video I’ve ever seen. Real Estate is originally from the Garden State (shout to myContinue Reading

May 30, 2017
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CATEGORY
Entertainment
Experiments

The 1977 EPA Graphic Standards System Reissue 40 Years Later

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40 years after the limited 1977 EPA Graphic Standards System was released, Jesse Reed and Hamish Smyth are reissuing the rare manual as a hardcover book. What is this and why would you care? Here is a quick (and important) history lesson about the environment in the U.S.: Two eventsContinue Reading

May 22, 2017
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CATEGORY
Branding
Publication Design
Social Impact

The Illustrator Behind the Casper Ads on the Subway: Tomi Um

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A few years ago, Red Antler, a design agency located in Dumbo, Brooklyn, launched an ad campaign for Casper, a sleep start-up company that’s redefining mattresses. If you live in NYC or have visited in the last few years, I’m sure you’ve been on the subway at least once. WhileContinue Reading

May 20, 2017
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CATEGORY
Advertising
Illustration