|Client||Amphibian Stage Productions (Ft. Worth, Texas)|
|Team||The core design team consisted of Rafael Esquer (Alfalfa Studio, New York) and studio designers, Kathleen Culebro (ASP Artistic Director), Alix Milne (ASP Marketing Director), Linsey Retcofsky (ASP Associate Producer)|
Amphibian Stage Productions is a nonprofit theatre company founded in 2000 by three alumni of TCU's Department of Theatre. It strives to produce innovative and engaging works of theatre that challenge the way we see the world around us. Now in its fifteenth season, Amphibian has produced numerous groundbreaking and challenging plays (some regional premieres, others US or world premieres) that foster a deeper understanding of ourselves as members of the global community. The company is widely recognized for its stylistically– and thematically-varied scripts.
Committed to nurturing young and diverse audiences, Amphibian has developed a strong internship program, a summer acting workshop for teens, and a dynamic outreach project, Tad-Poles, that is steadily increasing the company’s visibility and following. The group travels to schools and community centers, performing and spreading a message of multicultural collaboration and tolerance.
Amphibian Stage Productions is a company that is not afraid to take risks. The fuel that drives the stagework of Amphibian Stage Productions also drives its brand values: a consistent attitude of excellence.
The visual identity of Amphibian Stage Productions is the distillation of its mission, values and vision into a distinct and memorable message that carries through to all facets of the theatre.
Amphibian was in its early stages when we designed the brand and, as such, it had big dreams, goals and aspirations. Its branding system, hence, had to be flexible enough to accommodate unforeseen applications while representing the organization as a tight enterprise determined to fulfill its mission.
In addition, the collateral of each season needs to have a distinctive look and fresh feel, at the same time being immediately recognizable as Amphibian. We are now on the 10th year of our collaboration and, while coming up with different solutions for similar problems is not that easy, having a well-thought out, flexible branding system in place as well as a smart and open partner like Amphibian Stage Productions makes it all possible.
The visual vocabulary of Amphibian Stage Productions is now woven into the fabric of its community. From local museums to national theatre companies, local culture hounds to occasional theatre-goers, those in the Fort Worth area eagerly await the appearance of the new season images peppering their public spaces. Some of the posters have even become collectibles due to the power of the image, independently from its value as a memento.
Everyone at Alfalfa Studio looks forward to receiving each year’s selected scripts to embark on the journey of producing a set of striking and meaningful images. It has been particularly satisfying when authors request permission to use our imagery as their book cover when publishing the plays—then we definitely know that our visual translation of their message is accurate.
“Other groups have not only looked to us as leaders in theatrical trends, but have also watched our design aesthetic closely. We find that even many who have never attended our productions notice and remember our posters and ads, which leave quite an impression on them.”
|See more||Campaign / Branding / Green|