Category Archives: Advertising

January 24, 2018

POSTED BY

Heewon Kim

CATEGORY

Hvass & Hannibal: A Colorful Chorus of Shapes and Silhouettes

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All images © Hvass & Hannibal I have been a huge fan of Hvass & Hannibal’s work and I am so happy to share this great Copenhagen-based design duo with you today. Nan Na Hvass & Sofie Hannibal started their multi-disciplinary arts and design studio in Copenhagen in 2006. Through …

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All images © Hvass & Hannibal

I have been a huge fan of Hvass & Hannibal’s work and I am so happy to share this great Copenhagen-based design duo with you today.

Nan Na Hvass & Sofie Hannibal started their multi-disciplinary arts and design studio in Copenhagen in 2006. Through their unique sense of color and shape, Hvass & Hannibal has created amazing works by combining illustrations and graphic designs.

They do personal and tailor-made work, from illustration to identities, textile design, printmaking – basically, anything has a visuality to it.

Nan Na says:

“I like to say that we are like a really amazing restaurant that only has one table, and if you are lucky to get a seat, we will shower you in design love.”

Hvass & Hannibal recently created a brand identity for Haven, a new festival taking place in Copenhagen. The festival is a collaboration between Aaron & Bryce Dessner, Mikkeller, and Claus Meyer. Visit their website if you’d like to find more about the Haven festival and the wonderful work of Hvass & Hannibal.

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January 12, 2018

POSTED BY

Edwin Gonzalez

CATEGORY

Chiclets, Never Gets Old! Campaign by Amro Thabit

I remember Chiclets being a staple in my youth. My grandmother always had a pack in her pocket-book. I can still smell and taste the overwhelming flavor of peppermint from taking way more than I was allowed to at the time. This ad campaign, completed by Amro Thabit, creatively finds …

I remember Chiclets being a staple in my youth. My grandmother always had a pack in her pocket-book. I can still smell and taste the overwhelming flavor of peppermint from taking way more than I was allowed to at the time.

This ad campaign, completed by Amro Thabit, creatively finds new ways to package its five flavors. It embraces a younger generation, while still holding onto its old soul. The existing shape has been transformed into a mouth. To push this further, each flavor has been given a personality by using different colors and elements such as a mustache, braces and many more. While they are unique, they all share a common theme which is a sense of humor.

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Since peppermint is the staple flavor, red lipstick with a simple beauty mark was applied to convey a sense of elegancy.
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Spearmint is heralded as one of the stronger flavors. A mustache was applied to convey this.
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Deemed as the “cutie pie” of the flavors, the pink color with the confetti lips helps to reinforce that idea.
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Mastic is described as having an unusual taste. The stripes with the piercing display the rebellious nature, which is representative of a flavor that is out of the norm.
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The colors are a perfect representation of the classic flavor.

Feeling nostalgic yet? Which one is your favorite?

December 21, 2017

POSTED BY

Chengyu Liu

CATEGORY

Chobani Just Did Their Rebrand

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Chobani is a brand of Greek yogurt that we have being seen very often in grocery stores. They recently just rebranded themselves. Firstly, they changed their logo font. Their old typeface called Broadband contributed by Stephen Coles. It’s not a bad typeface, but it is too hard and too cold …

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Chobani is a brand of Greek yogurt that we have being seen very often in grocery stores. They recently just rebranded themselves. Firstly, they changed their logo font. Their old typeface called Broadband contributed by Stephen Coles. It’s not a bad typeface, but it is too hard and too cold for a yogurt brand. Now they are having a new typeface that was created by Berton and Christian. Berton Hasebe works independently and teaches typography at Parsons The New School for Design. He also released other nice fonts like Druk and Alda. The new typeface that Chobani is using perfectly represents the brand. It carries that creamy and smooth feeling from the Greek yogurt. They also changed the logo from black to green, which can give people a fresh and healthy feeling.

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Besides, they changed their packaging. Their old packaging is too generic with a picture that you can find anywhere under their logo. But now instead of that, they are having their own amazing style of illustrations with nice and clean typesetting. It feels much more unique, artsy and modern. It is defiantly a successful rebrand project.

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December 17, 2017

POSTED BY

Chengyu Liu

CATEGORY

Design Inspiration: Gucci’s Wall Papers

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Nowadays, more and more fashion brands are starting to work with artists from all over the world. Names like Louis Vuitton, Christian Dior and Gucci have already started following this trend. Some of them are are great. In fact, it may be better than their typical advertisements. Let’s take a look at some …

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Nowadays, more and more fashion brands are starting to work with artists from all over the world. Names like Louis Vuitton, Christian Dior and Gucci have already started following this trend. Some of them are are great. In fact, it may be better than their typical advertisements. Let’s take a look at some of their works.

Some people believe that working with young artists can refresh an old luxury brand, but others disagree, saying it leads the established brands into a bad direction. Artists like Angelica Hicks have collaborated with Gucci.

No matter what you can not deny their new artworks are very beautiful.

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It is quite ingenious as advertisements, putting Gucci’s products into the artworks. If you take a look at their wallpapers, you may find their color palettes are very pretty. For example, the one from their Decor is using yellow and purple, invoking the feeling from Vincent Van Gogh’s work. It also matches the vintage feeling of Gucci’s current collections. Many people love these artworks, and use them as their phone screen wallpapers. This is such a great way to advertise.

By the way, if you interested in these artworks, you can find them in Gucci’s app. They are free.

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December 15, 2017

POSTED BY

Julia Fish

CATEGORY

Will 2018 Be the Year of Purple?

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© New York Times 2017 Pantone has selected its 2018 Color of the Year… it’s purple! But not just any purple. The color, “Ultra Violet,” also known as PANTONE 18-3838, is a blue based purple with a lot of meaning. “Inventive and imaginative, Ultra Violet lights the way to what …

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© New York Times 2017

Pantone has selected its 2018 Color of the Year… it’s purple! But not just any purple. The color, “Ultra Violet,” also known as PANTONE 18-3838, is a blue based purple with a lot of meaning.

“Inventive and imaginative, Ultra Violet lights the way to what is yet to come.”

-Pantone

Ultra Violet, according to Pantone and company executives, is like the sky, and is, “symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.” It also references meditation and spirituality, as well as iconic musicians Prince, David Bowie, and Jimi Hendrix to evoke individuality, experimentation, and creativity. It also could represent political unity. After all, when red and blue, the colors representing Republicans and Democrats, combine, they create purple.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

– Laurie Pressman, Vice President of the Pantone Color Institute.

The 2017 color of the year was “greenery,” which Pantone said was emblematic of, “the reassurance we yearn for amid a tumultuous social and political environment.” 

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Purple is historically associated with wealth. In ancient times, the Phoenicians created their purple dye, Tyrian purple, out of a secretion by sea snails. The creation of the dye required an extensive amount of labor. It was so important that Phoenicia means “land of purple” and the dye could easily cost its weight in silver. In ancient Rome, purple was the color of royalty. Synthetic purple dye wasn’t created until 1856.

Pantone’s tradition of naming a color of the year isn’t actually that old of a tradition. It began in 2000. Color trend forecasting can increase sales for the year, as is such a good idea that since then, other companies have followed suit. But they aren’t even vaguely unanimous in the choice of purple as representative of what is to come in 2018.

Benjamin Moore Paints chose Caliente.

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© Benjamin Moore 2017

Sherwin-Williams chose Oceanside

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© Sherwin-Williams 2017

Behr chose In The Moment

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© Behr 2017

December 13, 2017

POSTED BY

Nao Suzuki

CATEGORY

PARCO’s Christmas Campaign

Parco, a chain of Japanese department stores, is one of the leaders in advertising during Christmas time. In the past, they have employed top-notch creators such as Viviane Sassen and German artist Juergen Teller to create engaging advertisements for Christmas shoppers in Japan. This winter, Japanese Fashion Designer Yoshikazu Yamagata and Photographer …

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Parco, a chain of Japanese department stores, is one of the leaders in advertising during Christmas time. In the past, they have employed top-notch creators such as Viviane Sassen and German artist Juergen Teller to create engaging advertisements for Christmas shoppers in Japan. This winter, Japanese Fashion Designer Yoshikazu Yamagata and Photographer Yuji Hamada collaborated on this year’s advertising campaign, which included posters and a film.

The concept is “the red is waiting for the white Christmas,” which pays homage to “the black is waiting for the white” by Mario Giacomelli. They applied several experimental approaches in terms of film and photography, which makes this campaign different from any other advertisement right now.

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All images © PARCO 2017

To see more PARCO advertising, click here.

December 11, 2017

POSTED BY

Chengyu Liu

CATEGORY

Don’t Miss Out on Louis Vuitton’s Elegant Advertisements from the Past

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Louis Vuitton is having an exhibition called “Volez, Voguez, Voyagez” in New York City. The exhibition was designed by Robert Carsen and planned by Oliver Saillard. “Volez, Voguez, Voyagez” guides the audience through the brand in different collections and how it changed from 1854 to today. Don’t think it is …

new york branding sports graphic design agency

Louis Vuitton is having an exhibition called “Volez, Voguez, Voyagez” in New York City. The exhibition was designed by Robert Carsen and planned by Oliver Saillard. “Volez, Voguez, Voyagez” guides the audience through the brand in different collections and how it changed from 1854 to today. Don’t think it is just a fashion exhibition. It also showed a lot of graphic design advertisements from the 1800s and 1900s.

In many of their ads, the type was elegant and beautiful. By that time, people were already trying to incorporate type with graphics. They tried to lay out the type in a rectangle shape to mimic the shape of their suitcases or use type to fill in space. These are the designs of various layouts that we are still using today. Compare with the Louis Vuitton ads today. Do you like their ads today or from 1800s and 1900s?

Don’t miss out on “Volez, Voguez, Voyagez” in New York. The address is 86 Trinity Pl, New York, NY 10006. You will definitely enjoy this exhibit if you are a fan of fashion.

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December 8, 2017

POSTED BY

Julia Fish

CATEGORY

Colossal Media: Beautiful Hand-painted Murals Right in Our Own Backyard

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© Colossal 2017 Every Wednesday I walk past art on my walk from the Path Station to Alfalfa. I pass the ever iconic Washington Square Arch, beautiful buildings, aesthetic advertisements, and a here and there a few marvelous murals. For the past few months, I walked past a gorgeous mural …

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© Colossal 2017

Every Wednesday I walk past art on my walk from the Path Station to Alfalfa. I pass the ever iconic Washington Square Arch, beautiful buildings, aesthetic advertisements, and a here and there a few marvelous murals. For the past few months, I walked past a gorgeous mural only a few blocks from the studio that was a Coach advertisement. Last week, it was gone.

In its place was another mural, half-finished. But what really shocked me was the sight of teams of artists, suspended by what looked like the type of lift that window cleaners used, painting by hand.

A hand-painted advertisement.

Below is a picture of the mural that was up until a few weeks ago. It was the product of a collaboration between Gucci and artist Ignasi Monreal, and there was a similar hand-painted mural in Milan.

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Image © Windows Wear Press 2017

The company that painted it and that I saw painting last week, however, was called Colossal Media.

“Colossal Media is the global leader of hand painted outdoor advertising. Founded in 2004 from the ashes of a forgotten art form, Colossal has grown into a trusted creative partner for the world’s largest brands, museums and art galleries. Our memorable campaigns build curiosity and excitement through creative storytelling, and continue to redefine and elevate the out of home experience.” 

-Colossal’s Website Statement

I find the whole concept of a company dedicated exclusively to hand-painted advertisements and murals endearingly anachronistic. Just scrolling through their website it is obvious how passionate the whole company is- these guys work outside through all weather all day long because they love what they do.

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© Colossal 2017

And what they do is incredible. Sometimes photorealistic, sometimes witty and modern art, all at a huge scale with immaculate precision. Their murals are stunning. Also in New York, they continuously paint two walls overlooking the Highline. They have worked with clients ranging from the Metropolitan Museum of Art to Netflix to Coca-Cola to Barbara Kruger and many, many more.

Even though hand-painted advertisements may appear to be a thing of the past, Colossal Media is thriving. It manages over 150 advertising walls in 18 cities and spends about a quarter of a million dollars on paint each year.

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© Colossal 2017
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© Colossal 2017
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© Colossal 2017
new york branding sports graphic design agency
© Colossal 2017

November 4, 2017

POSTED BY

Celeste Hylton-James

CATEGORY

Color Your Cup at Starbucks

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Tis the season to be jolly, Starbucks’ “Give Good” holiday cups are back! Since 2006, Starbuck fanatics have enjoyed their signature, festive designs wrapped around their favorite hot cup. This year marks the first time that Starbucks started a different design approach, color your own cup. Over the last couple of years, …

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Tis the season to be jolly, Starbucks’ “Give Good” holiday cups are back! Since 2006, Starbuck fanatics have enjoyed their signature, festive designs wrapped around their favorite hot cup. This year marks the first time that Starbucks started a different design approach, color your own cup.

Over the last couple of years, there was an increase of adults who use coloring books. Proven to be therapeutic and fun, coloring is a great way to interact with their audience and the people around them. Starbucks wants you to personalize your cup. In a statement with USA Today, the company said:

“This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations. We love the idea of everyone making this year’s cup their own.”

Although “Give Good” is not prominent in the design of the cup, it will surround the sleeves.

I love Starbucks’ holiday cups. It’s a great promotion and getting people to be a part of the product rather treating it as a mundane object is exciting! I’ll be getting one myself!

A cup of cheer for you to raise, and color in the holidays. #GiveGood

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What makes your season special is what we want to know. Decorate your cup – and help the spirit grow. #GiveGood

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