Category Archives: Advertising

April 18, 2018

POSTED BY

Jesus Ortega

CATEGORY

Yellow Portraits by Marc Urtasun

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The best way to get yourself out there as a designer is through self-initiated projects. Like Barcelona-based Designer, Marc Urtasun would say, “sometimes talent is not enough.” That could be true, but only if you don’t know how to use it. The dedication Marc has spent on his projects has …

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The best way to get yourself out there as a designer is through self-initiated projects. Like Barcelona-based Designer, Marc Urtasun would say, “sometimes talent is not enough.” That could be true, but only if you don’t know how to use it. The dedication Marc has spent on his projects has allowed him to create some eye-catching designs like the one I’m going to share with you.

Marc Uratsun is a designer that specializes in creating images and motion graphics. His work consists of a lot of 3D designs that varies from objects to typography. His recent project is a tribute to one of his favorite pop culture icons, The Simpsons. Let me tell you it’s one of a kind.

Titled Yellow Portraits, this project is a series of 3D portraits of some of the Simpsons characters. The selected figures include Homer, Bart, Marge and Lisa Simpson. The characters were composed of abstract shapes, which makes the design exhilarating. Through the use of various design programs, like Cinema 4D, these compositions were then animated to have some sliding movements. I really love the animations Marc added to these compositions. It makes them come to life with its dynamic movement. So far, it’s only the first part of the Yellow Portraits project. Marc plans on releasing t-shirts with his compositions. If you would like to support this project, make sure to buy the prints through his website.

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new york branding sports graphic design agency

All images © Marc Urtasun

March 29, 2018

POSTED BY

Edwin Gonzalez

CATEGORY

The Magic Behind Spike Jonze’s HomePod Ad

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Despite Apple’s first foray into the smart speaker market being a little underwhelming (let’s face it, the HomePod is just a glorified bluetooth speaker for Apple Music with no integration into anything else), the technology and sound behind it is actually quite impressive. It really does sound amazing and is …

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Despite Apple’s first foray into the smart speaker market being a little underwhelming (let’s face it, the HomePod is just a glorified bluetooth speaker for Apple Music with no integration into anything else), the technology and sound behind it is actually quite impressive. It really does sound amazing and is a good alternative for those who don’t have a home stereo. I personally love the idea of smart speakers, but when it comes to music, I prefer my home stereo with my record player.

The latest ad for the HomePod is absolutely ingenious, especially when one begins to understand the amount practical effects used. If you haven’t already seen it, watch here:

A woman, played by FKA Twigs, arrives home after a mundane day and asks the HomePod to play a song for her. The message here is how the HomePod can re-engineer the acoustics of the room it’s placed in. Thanks to the amazing Spike Jonze, we are able to see how music allows us to create new realities as we get lost in it.

Every moving piece in the ad is produced with real-world effects. As Twigs moves through the apartment, each piece that moves is being manipulated by pulls, levers and off-camera dancers in realtime, in sync with the music. Even the flickering lights are done in realtime.

It is refreshing to see that practical effects are still used and, even in some cases, better than resorting to CGI. To learn more about the making of the ad, be sure to watch the behind-the-scenes video here:

March 10, 2018

POSTED BY

Chengyu Liu

CATEGORY

The Supreme x NBA x Nike Air Collection

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Do you still remember how many people were in line to get a t-shirt or a bag from the Supreme x Louis Vuitton collaboration? People have got up around 3 or 4 AM just to get a metro card released by Supreme x NYC Metro. Now Supreme is collaborating with Nike …

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Do you still remember how many people were in line to get a t-shirt or a bag from the Supreme x Louis Vuitton collaboration? People have got up around 3 or 4 AM just to get a metro card released by Supreme x NYC Metro. Now Supreme is collaborating with Nike for Air Force 1 and NBA Apparel for their new collection, which is coming on March 10th.

I could definitely feel that 2001 vibe from their new collection. I am sure many of us had these kinds of jackets that have a lot of patches on them. Although I like Supreme and Nike, this collection doesn’t make me feel interested in purchasing it. They could do better. I really hope they would focus more on the products than using a partnership as a gimmick like a costume.

If any of you are interested in this collection, you can get it at Nike Lab.

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Supreme®/Nike®/NBA. JR Smith ? @ari_marcopoulos_official

A post shared by Supreme (@supremenewyork) on

All images © 2018 Supreme and Nike

March 2, 2018

POSTED BY

Rafael Esquer

CATEGORY

Top 7 Empowering Campaigns for Women’s History Month

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Women’s History Month is celebrated in March in the United States, the United Kingdom, and Australia. In the USA, it was designated to March after a petition by the National Women’s History Project, which was passed by Congress in 1987. During this month, many countries highlight the contributions of women …

new york branding sports graphic design agency

Women’s History Month is celebrated in March in the United States, the United Kingdom, and Australia. In the USA, it was designated to March after a petition by the National Women’s History Project, which was passed by Congress in 1987. During this month, many countries highlight the contributions of women to events in history and contemporary society. In recent years, corporations—through advertising campaigns—have made bigger efforts to support women, their initiatives, and to address current issues such as inequality and others.

To commemorate all women, we present a collection of seven commercials that creatively stand out among many others. Of course, some brands in categories like beauty and fitness are expected to be here. Yet, it was a welcomed surprise to find powerful ads from brands in unexpected categories outside beauty and sports.

Enjoy my selections and Happy Women’s Month!

 

1. Dove, Real Beauty Sketches

Because of the enormous pressure society places on women to look a certain way — Most often through advertising and beauty magazines — many women develop low esteem as they grow up. In an emotional way, the women in this spot show the way they see themselves vs. the way they are seen by others. A must see! This video has almost 70 million views to date.

 

2. ALWAYS, Like a Girl

This spot shows how deep stereotypes are ingrained in society. With this campaign, Always is on a mission to change the way we think when we hear the phrase, “Like a Girl.”

 

3. Audi, Daughter

The strength of this commercial lies in both the copy and the photography. It is beautifully shot and nicely written. A father ponders on how to tell his daughter about the gender inequality she is going to face as she grows up.

 

4. Sports England, This Girl Can

This campaign celebrates the everyday woman who defiantly and unabashedly does what she wants to do despite barriers and expectations. ‘This Girl Can’ beautifully empowers women to overcome insecurities.

 

5. FCKH8, Potty-Mouthed Princesses Drop F-Bombs for Feminism

This spot demonstrates that there are many words much more offensive than the F-word. Cute young girls swearing against a hot pink background challenge us to begin a conversation about how discriminatory words and actions degrading women are worse than swearing.

 

6. Under Armour, I Will What I Want

Can the combination of Droga5 and Gisele Bundchen go wrong? You be the judge! This video shows the supermodel working out while social media comments are projected live in real time. Showing the good as well as the bad comments, this video reflects on how quick we are to judge someone even though we don’t know them.

 

7. Covergirl, Girls Can

This video turns the often-heard phrase ‘girls can’t’ into ‘girls can.’ This spot shows that girls can do anything as re-inforced by the likes of P!nk, Becky G, Janelle Monae, Katy Perry, Sofia Vergara, Queen Latifah, and Ellen DeGeneres.

March 1, 2018

POSTED BY

Chengyu Liu

CATEGORY

24 Famous Brand Fonts for Inspiration

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Sometimes, you don’t know which typeface to use for your designs. You might be bothered by thousands of typefaces available online or on your computer. Here are some fonts that big brands use. Many trendy brands today are more likely to use sans-serif typefaces to evoke modernity and youthfulness. However, …

Sometimes, you don’t know which typeface to use for your designs. You might be bothered by thousands of typefaces available online or on your computer. Here are some fonts that big brands use. Many trendy brands today are more likely to use sans-serif typefaces to evoke modernity and youthfulness. However, serif typefaces are also very beautiful and timeless. They have their own attitude and flavor that sans-serif fonts can’t compete with. Anyway, these are all very beautiful typefaces and they all have their own personality. Hopefully, they can help you with your designs or your typeface research.

All images © 2018 Hypebeast

January 24, 2018

POSTED BY

Heewon Kim

CATEGORY

Hvass & Hannibal: A Colorful Chorus of Shapes and Silhouettes

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All images © Hvass & Hannibal I have been a huge fan of Hvass & Hannibal’s work and I am so happy to share this great Copenhagen-based design duo with you today. Nan Na Hvass & Sofie Hannibal started their multi-disciplinary arts and design studio in Copenhagen in 2006. Through …

new york branding sports graphic design studio
All images © Hvass & Hannibal

I have been a huge fan of Hvass & Hannibal’s work and I am so happy to share this great Copenhagen-based design duo with you today.

Nan Na Hvass & Sofie Hannibal started their multi-disciplinary arts and design studio in Copenhagen in 2006. Through their unique sense of color and shape, Hvass & Hannibal has created amazing works by combining illustrations and graphic designs.

They do personal and tailor-made work, from illustration to identities, textile design, printmaking – basically, anything has a visuality to it.

Nan Na says:

“I like to say that we are like a really amazing restaurant that only has one table, and if you are lucky to get a seat, we will shower you in design love.”

Hvass & Hannibal recently created a brand identity for Haven, a new festival taking place in Copenhagen. The festival is a collaboration between Aaron & Bryce Dessner, Mikkeller, and Claus Meyer. Visit their website if you’d like to find more about the Haven festival and the wonderful work of Hvass & Hannibal.

new york branding sports graphic design studio

January 12, 2018

POSTED BY

Edwin Gonzalez

CATEGORY

Chiclets, Never Gets Old! Campaign by Amro Thabit

I remember Chiclets being a staple in my youth. My grandmother always had a pack in her pocket-book. I can still smell and taste the overwhelming flavor of peppermint from taking way more than I was allowed to at the time. This ad campaign, completed by Amro Thabit, creatively finds …

I remember Chiclets being a staple in my youth. My grandmother always had a pack in her pocket-book. I can still smell and taste the overwhelming flavor of peppermint from taking way more than I was allowed to at the time.

This ad campaign, completed by Amro Thabit, creatively finds new ways to package its five flavors. It embraces a younger generation, while still holding onto its old soul. The existing shape has been transformed into a mouth. To push this further, each flavor has been given a personality by using different colors and elements such as a mustache, braces and many more. While they are unique, they all share a common theme which is a sense of humor.

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Since peppermint is the staple flavor, red lipstick with a simple beauty mark was applied to convey a sense of elegancy.
new york branding sports graphic design studio
Spearmint is heralded as one of the stronger flavors. A mustache was applied to convey this.
new york branding sports graphic design studio
Deemed as the “cutie pie” of the flavors, the pink color with the confetti lips helps to reinforce that idea.
new york branding sports graphic design studio
Mastic is described as having an unusual taste. The stripes with the piercing display the rebellious nature, which is representative of a flavor that is out of the norm.
new york branding sports graphic design studio
The colors are a perfect representation of the classic flavor.

Feeling nostalgic yet? Which one is your favorite?

December 21, 2017

POSTED BY

Chengyu Liu

CATEGORY

Chobani Just Did Their Rebrand

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Chobani is a brand of Greek yogurt that we have being seen very often in grocery stores. They recently just rebranded themselves. Firstly, they changed their logo font. Their old typeface called Broadband contributed by Stephen Coles. It’s not a bad typeface, but it is too hard and too cold …

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Chobani is a brand of Greek yogurt that we have being seen very often in grocery stores. They recently just rebranded themselves. Firstly, they changed their logo font. Their old typeface called Broadband contributed by Stephen Coles. It’s not a bad typeface, but it is too hard and too cold for a yogurt brand. Now they are having a new typeface that was created by Berton and Christian. Berton Hasebe works independently and teaches typography at Parsons The New School for Design. He also released other nice fonts like Druk and Alda. The new typeface that Chobani is using perfectly represents the brand. It carries that creamy and smooth feeling from the Greek yogurt. They also changed the logo from black to green, which can give people a fresh and healthy feeling.

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Besides, they changed their packaging. Their old packaging is too generic with a picture that you can find anywhere under their logo. But now instead of that, they are having their own amazing style of illustrations with nice and clean typesetting. It feels much more unique, artsy and modern. It is defiantly a successful rebrand project.

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December 17, 2017

POSTED BY

Chengyu Liu

CATEGORY

Design Inspiration: Gucci’s Wall Papers

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Nowadays, more and more fashion brands are starting to work with artists from all over the world. Names like Louis Vuitton, Christian Dior and Gucci have already started following this trend. Some of them are are great. In fact, it may be better than their typical advertisements. Let’s take a look at some …

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Nowadays, more and more fashion brands are starting to work with artists from all over the world. Names like Louis Vuitton, Christian Dior and Gucci have already started following this trend. Some of them are are great. In fact, it may be better than their typical advertisements. Let’s take a look at some of their works.

Some people believe that working with young artists can refresh an old luxury brand, but others disagree, saying it leads the established brands into a bad direction. Artists like Angelica Hicks have collaborated with Gucci.

No matter what you can not deny their new artworks are very beautiful.

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It is quite ingenious as advertisements, putting Gucci’s products into the artworks. If you take a look at their wallpapers, you may find their color palettes are very pretty. For example, the one from their Decor is using yellow and purple, invoking the feeling from Vincent Van Gogh’s work. It also matches the vintage feeling of Gucci’s current collections. Many people love these artworks, and use them as their phone screen wallpapers. This is such a great way to advertise.

By the way, if you interested in these artworks, you can find them in Gucci’s app. They are free.

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