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Famed Typographer and New Yorker Alan Peckolick Dies at 76

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Iconic Typographer, Graphic Designer, and Painter Alan Peckolick left a legacy of iconic typographic work when he passed away this August. As a typographer, he created identities for a wide range of companies, like Revlon, Mercedes-Benz, and institutions such as New York University. At 76 years old, he never let his condition,Continue Reading

October 6, 2017
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CATEGORY
Branding
Fine Arts

The Mercedes Benz Identity for Super Bowl LIII

New york sports branding graphic design agency

Mercedes Benz stadium, home of the Falcons, Atlanta United…now the Superbowl. This summer the MLS and NFL inaugurated one of the most beautiful stadiums in the country. August 26, 2017, is a remarkable date for soccer and football fans based in Atlanta. Their home field surpassed any other stadium inContinue Reading

October 2, 2017
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CATEGORY
Architecture
Branding
Sports Graphics

Get Your Design Critiqued by Stefan Sagmeister

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If you had the opportunity to receive advice from one of the most well-known graphic designers alive, would you send your work to them? If you’re a graphic designer looking to improve, the answer is probably yes. Earlier this year, Graphic Designer Stefan Sagmeister started using his Instagram account asContinue Reading

October 1, 2017
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CATEGORY
Branding
Experiments

Germanys Bid For UEFA EURO 2024 and Their Logo Competition

new york sports branding graphic design agency

Branding for sports is one of the most enjoyable projects a designer could work on. It leads to a symbol that could live for centuries and be marked across the chest of millions of souls. Every four years, one of the oldest football organizations in sports (UEFA) hosts what isContinue Reading

September 24, 2017
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CATEGORY
Branding

“365 FLOWERS” Animation for Brewing Company’s Campaign

New York Branding and sports graphic design agency

The Japanese brewing company Kirin collaborated with French illustrator Paul Cox, releasing a new web advertising campaign. This campaign is an animation of characters wearing costumes representing the 365 days of the year and their birth flowers. The concept is the animated dictionary of flowers that represent each day ofContinue Reading

September 19, 2017
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CATEGORY
Advertising
Animation
Branding
Illustration

Visual Identity Concept for the Republic of Serbia

New York Branding and sports graphic design agency

When I found out Orlando, Florida opened a contest to redesign their city flag I thought, “Why not give it a shot?” Why not? One thing I found out was that designing a flag is not easy!!!! I could say there are so many flags out in the world thatContinue Reading

September 18, 2017
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CATEGORY
Branding

Japanese Traditional Confection × Scandinavian Design

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The Japanese gallery and cafe, MUSTAKIVI, collaborated with old Japanese confectionery, Nakano Hompo. Together, they released a pretty amazing makeover of the traditional Japanese confection, Yokan. This makeover a twist of Scandinavian graphic design. Fujiwo Ishimoto, a Helsinki-based Japanese textile and ceramic artist, who also used to work at Marimekko, combined the traditional JapaneseContinue Reading

September 12, 2017
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CATEGORY
Branding
Crafts

Medium Switches Logo, But For How Long Will It Last?

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Within two years after the release of Medium’s previous logo change, the online publishing platform has found another face for its company. In 2015, Medium opted for a more colorful, three-dimensional logo that received a lot of backlash for its lack of originality and vague message. Now, in 2017, theyContinue Reading

September 8, 2017
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CATEGORY
Branding

YouTube Embraces Itself in New Rebrand

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“We have the word tube in a tube. This is weird. No one knows what this is,” Christopher Betti, an Art Director at YouTube, said in a recent Verge article on the logo change. Now that he mentions it, I don’t have a connection to YouTube’s original logo. Although it successfully suggested theContinue Reading

September 4, 2017
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CATEGORY
Branding
Film & TV
Typography

Luxury Skateboard by Hermès

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If you ride a skateboard and on the lookout for a different board from other skater kids, here is an option for you. French luxury brand Hermès has announced the launch of a new line skateboards and longboards. The skate decks are made of light beech wood with a nobleContinue Reading

August 24, 2017
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CATEGORY
Branding
Fashion

Brandless: Would You Still Buy It?

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When you’re walking down a huge, chain grocery store and come across millions of different products, do you pick up the store brand or the name brand? The store brand’s packaging is usually not as recognizable and aesthetically plain. You’ve probably never seen it before on an ad across townContinue Reading

August 19, 2017
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CATEGORY
Advertising
Branding

We The People, a Redesign of the United States Constitution

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The United States Constitution is a carefully crafted doctrine governing of the checks and balances of how America should function. It’s first three words “We The People” declare that politics and citizenry are inseparable in deciding the countries policies and practices. Despite this, politics and the people feel more atContinue Reading

August 5, 2017
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CATEGORY
Branding
Social Impact

The Poetry Foundation Rebranding by Michael Bierut

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I haven’t thought about poetry since elementary school. I loved creative writing and making up crazy, intricate stories, but I hated poetry. It was never my thing. I hated rhyming, and I could never form elegant sentences. I was not very poetic. Earlier in July, Michael Bierut helped the PoetryContinue Reading

July 28, 2017
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CATEGORY
Branding

Graphic Design Meets VR / AR / MR

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In recent years, we saw that virtual reality (VR) was used for everything imaginable, such as for entertainment, gaming, education, and so on. Someone might enjoy a favorite movie with a head-mounted display as if they were having a dinner with a beautiful actress or someone might explore a spooky cave withContinue Reading

July 27, 2017
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CATEGORY
Advertising
Branding
Technology

Gilles de Brock: Bizarre, Bold, Beautiful

new york branding sports graphic design agency

Graphic Designer and Art Director Gilles de Brock has an idiosyncratic approach: exploring new visual possibilities inspired by the ever changing media around us. His creations often find their final expression as posters, most notably, his work for the Stadium Generale at the KABK in The Hague, Holland. The posters offer aContinue Reading

July 26, 2017
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CATEGORY
Branding
Posters

Top 5 Inspiring Lego Ads Advocating Kids’ Growth & Development

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Year after year, Lego consistently reinvents their brand with relevant gripping ads. Their recent campaigns have been killing it both in concept and execution. The Lego Group originated from Denmark in the 1900s. Did you know, the word “Lego” comes from the Danish phrase leg godt, which means to “playContinue Reading

July 17, 2017
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CATEGORY
Advertising
Branding