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Brandless: Would You Still Buy It?

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When you’re walking down a huge, chain grocery store and come across millions of different products, do you pick up the store brand or the name brand? The store brand’s packaging is usually not as recognizable and aesthetically plain. You’ve probably never seen it before on an ad across townContinue Reading

August 19, 2017
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Advertising
Branding

We The People, a Redesign of the United States Constitution

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The United States Constitution is a carefully crafted doctrine governing of the checks and balances of how America should function. It’s first three words “We The People” declare that politics and citizenry are inseparable in deciding the countries policies and practices. Despite this, politics and the people feel more atContinue Reading

August 5, 2017
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Branding
Social Impact

The Poetry Foundation Rebranding by Michael Bierut

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I haven’t thought about poetry since elementary school. I loved creative writing and making up crazy, intricate stories, but I hated poetry. It was never my thing. I hated rhyming, and I could never form elegant sentences. I was not very poetic. Earlier in July, Michael Bierut helped the PoetryContinue Reading

July 28, 2017
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CATEGORY
Branding

Graphic Design Meets VR / AR / MR

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In recent years, we saw that virtual reality (VR) was used for everything imaginable, such as for entertainment, gaming, education, and so on. Someone might enjoy a favorite movie with a head-mounted display as if they were having a dinner with a beautiful actress or someone might explore a spooky cave withContinue Reading

July 27, 2017
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Advertising
Branding
Technology

Gilles de Brock: Bizarre, Bold, Beautiful

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Graphic Designer and Art Director Gilles de Brock has an idiosyncratic approach: exploring new visual possibilities inspired by the ever changing media around us. His creations often find their final expression as posters, most notably, his work for the Stadium Generale at the KABK in The Hague, Holland. The posters offer aContinue Reading

July 26, 2017
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CATEGORY
Branding
Posters

Top 5 Inspiring Lego Ads Advocating Kids’ Growth & Development

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Year after year, Lego consistently reinvents their brand with relevant gripping ads. Their recent campaigns have been killing it both in concept and execution. The Lego Group originated from Denmark in the 1900s. Did you know, the word “Lego” comes from the Danish phrase leg godt, which means to “playContinue Reading

July 17, 2017
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CATEGORY
Advertising
Branding

Replacing ‘Integrity’ for ‘Trump,’ A Sad Story of Design Plagiarism

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The branding of the Donald Trump’s company is a lovely coat of arms. The Scottish looking design is used on golf properties and merchandise in the US. It flaunts three lions and two chevrons on a shield below a gloved hand gripping arrow. The branding is appropriate for the kindContinue Reading

July 15, 2017
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CATEGORY
Branding
Oddities
Social Impact

What does 4:44 mean?

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If you recently lived or visited NYC, you may have seen these cryptic billboards all around the city. You might see this within your Facebook timeline, Instagram feed, or have watched a televised trailer during game 3 of the NBA Finals on June 7th. And you are probably thinking, whatContinue Reading

June 30, 2017
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Advertising
Branding
Entertainment

Project Runway S15 Winner Erin Robertson Relaunches Website

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Earlier this year whimsical Utah fashion designer, Erin Robertson, won season 15 of Project Runway. Finally, six months after her win, Robertson has relaunched her website with new designs available for purchase. Her new editions to the website are collaborative pieces with her friend, artist, Jordan Pianedosi. These pieces include bags,Continue Reading

June 19, 2017
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CATEGORY
Branding
Fashion

Rebuilding the Meaning of CONMEBOL

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South America is one of the central pieces in football. Historically, it plays a major role in this sport full of rich history. This is the continent where legends were born such as Pele, Di Stefano, Maradona, Messi and the list goes on and on. Conmebol is one of the sixContinue Reading

June 6, 2017
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Branding
Sports Graphics

Aeropuerto Internacional de México and Their Fail Logo

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Many sayings come to mind when hearing what just happen with the new International airport being constructed in Mexico City. One of them is “you get what you pay for” and the other is in Spanish “lo barato, sale caro” which translate to “Cheap goes Expensive.” Nuevo Aeropuerto Internacional deContinue Reading

May 31, 2017
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CATEGORY
Branding

The New but Old Detroit Pistons Logo

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Throughout the past few months, we have discussed the new approach that soccer teams are implementing for their franchise. It continues to be an approach that has become trendy but not only in soccer…in basketball as well. In approximately one year, the Detroit Pistons have become the fifth NBA teamContinue Reading

May 27, 2017
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Branding
Sports Graphics

The 1977 EPA Graphic Standards System Reissue 40 Years Later

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40 years after the limited 1977 EPA Graphic Standards System was released, Jesse Reed and Hamish Smyth are reissuing the rare manual as a hardcover book. What is this and why would you care? Here is a quick (and important) history lesson about the environment in the U.S.: Two eventsContinue Reading

May 22, 2017
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Publication Design
Social Impact

The Iconic Women by Sebastian Onufszak

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I’ve always been a fan of abstractions. From the works of Picasso to Kandinsky it’s a style that never gets old, rather gets fresher. An image that is not obvious or clear can cause interest in knowing more about it. If there is someone that masters abstractions in a beautifulContinue Reading

May 16, 2017
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Branding
Entertainment
Illustration

Celebrating Earth Day Through the MLS Adidas x Parley Jerseys

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A couple days from Earth Day, it was great seeing how the Major League Soccer (MLS) took the initiative to commemorate this event. Making the earth a better place is a goal we should all contribute to and take seriously. In addition to all MLS teams hosting green initiative events,Continue Reading

April 26, 2017
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Branding
Social Impact
Sports Graphics

Inside Supreme Logo: What You Should Know About Everyone’s Favorite Logo

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While taking a walk through Soho, it’s hard not to notice the Supreme logo stamped on every Hypebeast Kid clothing. Throughout the past years or decades, Supreme has become one of the most successful and iconic street fashion brands. What started in the streets of Soho NYC in the earlyContinue Reading

April 22, 2017
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Branding
Fashion