Category Archives: Film & TV

January 16, 2018

POSTED BY

Rafael Esquer

CATEGORY

10 Pages from Guillermo del Toro’s Sketchbook

By now, most of us have heard the name Guillermo del Toro. He’s a Mexican filmmaker, novelist, screenwriter, and producer who is best known for critically acclaimed films such as Pan’s Labyrinth, Hellboy, The Devil’s Backbone, and most recently The Shape of Water. I’m not going to lie I’m a huge fan …

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By now, most of us have heard the name Guillermo del Toro. He’s a Mexican filmmaker, novelist, screenwriter, and producer who is best known for critically acclaimed films such as Pan’s Labyrinth, Hellboy, The Devil’s Backbone, and most recently The Shape of Water.

I’m not going to lie I’m a huge fan of Mr. del Toro. As a Mexican, he’s a role model, and as a creative, he’s someone who greatly inspires me. Today, I’m presenting 10 pages from his sketchbook.

Why do I love sketchbooks? To me, they reveal one of the most important parts of the creative process; the place where ideas are born and shown in its most raw form. There is something immediate and authentic about the fresh, unrefined concepts illustrated via text, drawing and sometimes scraps of photos. When looking at artist’s sketchbooks, one gets a glimpse into the person’s mind. I’ve been sketching for over 20 years and even though, I don’t look back at my sketchbooks very often when I do, each page brings me back to an exact place and time, and a particular state-of-mind.

Looking at Gullermo del Toro’s sketchbooks somehow makes me feel like a friend is sharing an intimate moment. I also see glimpses of the mind of a creative genius.

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I hope you enjoy them as much as I do. And, if you are not familiar with his work, for God’s sake, watch Pan’s Labyrinth or run to the theatre to see The Shape of Water. You’ll thank you later.

There are several books that have published the sketches of Guillermo del Toro. My favorite is Guillermo del Toro Cabiner of Curiosities. Available in a limited edition and hardcover version, it’s a book worth checking out.

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new york branding sports graphic design studio

new york branding sports graphic design studio

new york branding sports graphic design studio

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All images ©Copyright

December 13, 2017

POSTED BY

Nao Suzuki

CATEGORY

PARCO’s Christmas Campaign

Parco, a chain of Japanese department stores, is one of the leaders in advertising during Christmas time. In the past, they have employed top-notch creators such as Viviane Sassen and German artist Juergen Teller to create engaging advertisements for Christmas shoppers in Japan. This winter, Japanese Fashion Designer Yoshikazu Yamagata and Photographer …

Parco_Christmas_Advertising_Photography_Fashion_5

Parco, a chain of Japanese department stores, is one of the leaders in advertising during Christmas time. In the past, they have employed top-notch creators such as Viviane Sassen and German artist Juergen Teller to create engaging advertisements for Christmas shoppers in Japan. This winter, Japanese Fashion Designer Yoshikazu Yamagata and Photographer Yuji Hamada collaborated on this year’s advertising campaign, which included posters and a film.

The concept is “the red is waiting for the white Christmas,” which pays homage to “the black is waiting for the white” by Mario Giacomelli. They applied several experimental approaches in terms of film and photography, which makes this campaign different from any other advertisement right now.

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All images © PARCO 2017

To see more PARCO advertising, click here.

October 3, 2017

POSTED BY

Celeste Hylton-James

CATEGORY

Ryan Gosling and SNL Makes Fun of James Cameron’s Logo for Avatar

This past weekend NBC’s Saturday Night Live playfully jabbed at one of the most criticized fonts in the industry, Papyrus. As Actor Ryan Gosling hosted SNL’s return for its 43rd season, he also starred in a pre-taped sketch of a man who can’t get over the fact that the logo …

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This past weekend NBC’s Saturday Night Live playfully jabbed at one of the most criticized fonts in the industry, Papyrus. As Actor Ryan Gosling hosted SNL’s return for its 43rd season, he also starred in a pre-taped sketch of a man who can’t get over the fact that the logo of James Cameron’s blockbuster hit, Avatar, was written in Papyrus.

Ryan Gosling’s character, frantic and disturbed, yelled at random strangers, including his therapist:

“He just highlighted Avatar, clicked the dropdown menu and he randomly selected papyrus, like a thoughtless child, just wandering by a garden, yanking leaves along the way!”

The creator of the font, Graphic Designer Chris Costello, respectfully disagreed with SNL’s criticism but enjoyed the sketch. He explained to CBS that he created Papyrus when he was only 23 years old, and later sold it to Microsoft, making it an easily accessible computer font.

“I woke up this morning, Sunday, and my email was full. I had a lot of people telling me, ‘Did you see this Saturday Night Live thing?’ I took a look at it, and me and my wife were cracking up, I mean we couldn’t stop laughing. It was one of the best things I’ve seen.”

Fortunately for fans of Avatar, they announced that there will be four more installments to Cameron’s hit movie. For Papyrus haters, however, it’s not going anywhere anytime soon. But you can at least enjoy laughing at it.

September 30, 2017

POSTED BY

Bianca Ng

CATEGORY

Portraits in Creativity by Gael Towey & Co.

At the beginning of the year, the popular documentary about artist and designers called Abstract: The Art of Design was on everyone’s radar. My friend and I binged watched the season together as the design nerds we pride ourselves to be. Perhaps my expectations were too high or I already …

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At the beginning of the year, the popular documentary about artist and designers called Abstract: The Art of Design was on everyone’s radar. My friend and I binged watched the season together as the design nerds we pride ourselves to be. Perhaps my expectations were too high or I already had a preconceived notion of what I wanted to see, but I was disappointed. Some of the narratives were confusing and sporadic, and I wasn’t always aware of the narrative the director was trying to get across.

Portraits in Creativity stood out to me because each portrait tells a cohesive, poignant story. This makes sense since Gael Towey, the brains behind this project, is passionate about storytelling. Previously, Towey was the Creative Director for Martha Stewart Living magazine. She designed the iconic magazine and won numerous awards, including the prestigious American Society of Magazine Editors awards for Design, Photography and General Excellence, the AIGA Corporate Leadership Award, and the Chrysler Design Award. Now she is embarking on a new adventure by directing Portraits in Creativity, a series of short documentaries that:

“capture the bravery of artists and artisans, and delights in the visual seduction of the creative process.”

The focus is authentically capturing the artist’s voice and their story. I appreciate the care and attention to detail this series values and the fact that the artists are empowering woman. (source: about Gael Towey & Co.)

Season 1: Sheila Berger
New York-based painter and sculptor Sheila Berger follows an odyssey that begins with a bird’s nest found at her childhood home in St. Louis. Using encaustic, plaster and steel, she examines nurturing and explores the fragility of nature.

“The stories that we tell, they define us.” – Sheila Berger

Director of Photography Philip Lehman

Season 1: Maira Kalman
“Everyone is eccentric,” Maira Kalman says. “You just have to find it.” With her characteristic humor, tender observations of our human foibles, and gorgeous sense of color, she asks:

“Who are we? How are we documenting ourselves? Is this a dream? Are we in costume?”

In partnership with The Met, MoMA and The Guggenheim, Maira explores these essential questions through painting, publication and performance.

Director of Photography Philip Lehman
Editing by Antoine Mills

Click here to watch the rest of the series.

For more information about Gael Towey, check out Gael Towey & Co.’s website.

September 22, 2017

POSTED BY

Celeste Hylton-James

CATEGORY

Imaginary Forces Wins 2017 Emmy for Outstanding Main Title Design

Imaginary Forces, a studio that specializes in visual storytelling and brand strategy, won this year’s Emmy for Outstanding Main Title Design for Netflix’s original series Stranger Things. Back in April, I expressed my love for this moody, typographic title sequence, and now overjoyed that it received the attention it deserved. This …

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Imaginary Forces, a studio that specializes in visual storytelling and brand strategy, won this year’s Emmy for Outstanding Main Title Design for Netflix’s original series Stranger Things. Back in April, I expressed my love for this moody, typographic title sequence, and now overjoyed that it received the attention it deserved. This is not the first time this creative agency has won an award in this category, however. Previously, their opening titles for television series such as Mad Men and Manhattan caught the attention of Academy of Television Arts and Sciences (ATAS), yet this win is special. This is Creative Director Michelle Dougherty’s first win.

They had a worthy competition with title sequences from popular shows like American Gods, Feud, Netflix’s The Crown, and HBO’s Westworld. Many of these nominations were made by title sequence powerhouse Studio Elastic, who won last year for Amazon’s Man in the High Castle. Below are the sequences from the other nominees. Which is your favorite?

American Gods Main Title Sequence from Patrick Clair on Vimeo.

https://youtu.be/QQ9HogEWcT0

September 11, 2017

POSTED BY

Bianca Ng

CATEGORY

What if Michael Bay Made Waffles? By David Ma

There isn’t a single person who hasn’t at least heard of Buzzfeed’s Tasty. The only thing Millennials love more than taking photos of their food is watching videos about food. I don’t want to share how many hours I’ve spent watching tutorials on how to make extravagant grilled cheeses, but …

There isn’t a single person who hasn’t at least heard of Buzzfeed’s Tasty. The only thing Millennials love more than taking photos of their food is watching videos about food. I don’t want to share how many hours I’ve spent watching tutorials on how to make extravagant grilled cheeses, but there were a few videos that helped me get through college. They’re easy to follow and a delicious way to procrastinate.

Recently, David Ma, a food artist, commercial director & host, created a personal project called “Food Films” that stepped up the foodie game. “Food Films” is a series that plays off of food tutorials, but are stylized in iconic film treatments. While watching these videos, he asked himself, “What would Michael Bay do with a recipe video and how would be amp that up to Bayhem?”

As a foodie, he appreciated the food tutorials but felt that they were lacking artistry and intention. After creating “What if Michael Bay made Waffles? ” he wondered what would Quentin Tarantino or Wes Anderson make?

“The ultimate goal of Food Films was to get people to look at stuff from a different way,” Ma says. “I think that when you show the intricacies of a marshmallow, you kind of appreciate that marshmallow–when you treat it like one of Wes Anderson’s characters it makes people look at it differently.” -David Ma, Interview with Fast Company.

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“Food Films” reminded me of “Chef’s Table.” I appreciated the delicate care both directors have towards food. The physicality of food is completely ephemeral and yet there are so many people who will pour hours into creating it. The sharp contrast between Ma’s larger than life films of ordinary recipes makes me take a closer look at food. Also, this series is just so well done and hilarious. It’s safe to say, I’m obsessed and I hope he continues this series. Although I’m not sure what could top the Wes Anderson one!

My personal favorite:

For more info check out David Ma’s website here.

September 6, 2017

POSTED BY

Celeste Hylton-James

CATEGORY

Watch Your Favorite Creatives in Action on Twitch

Bored to death, I turned on my boyfriend’s old Xbox 360 to watch YouTube while I cooked. While scrolling through his feed, something caught my eye, “Illustrator Shawna X Live Stream.” Um, yes, please! But of course, it wasn’t live streamed. This video is a little over a year old. …

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Bored to death, I turned on my boyfriend’s old Xbox 360 to watch YouTube while I cooked. While scrolling through his feed, something caught my eye, “Illustrator Shawna X Live Stream.” Um, yes, please! But of course, it wasn’t live streamed. This video is a little over a year old. I found this treasure out of boredom, as all good things are found, and figured it was a little unknown secret that you should know about. Twitch, the live streaming platform that has allows gamers to share their work, is no longer for just gamers. It hosts many other types of live broadcasts, one of them includes design! Yes, I said it. Design! In the comfort of my own home, I was able to virtually hang out with one of my favorite illustrators right now, and some other talented individuals that I knew nothing about.

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Who doesn’t want another Bob Ross?

These Twitch live streams are exactly what I wished for and more. Between the guests and hosts, the reality of their work comes to life in their interactions. Not to mention the awkwardness of “show me what you can do,” that is somehow satisfyingly real. Being accustomed to podcasts, I’m used to hearing question after question and losing the benefits of actually witnessing their creative flow in real time. They restrain themselves from asking too many questions and allow the creative to work in their somewhat natural habitat. Another benefit of watching Adobe on Twitch is that witnessing your favorites in action allows budding creatives to get a closer look at what they are actually doing. Although this video was sponsored and distributed through Adobe Creative Cloud, it only has 1k views, and deserves more watchers! So take a look at this gem that podcasts and staged interviews can’t compete with. Just yesterday, Sandra, also known as @misscookiez, live streamed her process. It never stops!

September 4, 2017

POSTED BY

Celeste Hylton-James

CATEGORY

YouTube Embraces Itself in New Rebrand

“We have the word tube in a tube. This is weird. No one knows what this is,” Christopher Betti, an Art Director at YouTube, said in a recent Verge article on the logo change. Now that he mentions it, I don’t have a connection to YouTube’s original logo. Although it successfully suggested the …

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“We have the word tube in a tube. This is weird. No one knows what this is,” Christopher Betti, an Art Director at YouTube, said in a recent Verge article on the logo change. Now that he mentions it, I don’t have a connection to YouTube’s original logo.

Although it successfully suggested the company’s services, I looked passed it. I knew what it was, but it was just an old way to represent this media these days. Since then, users have moved to mobile devices like their smartphones and tablets. People aren’t simply watching videos on just a television anymore, so its symbol that has lost its edge. Which is understandable because YouTube started back in 2005, before we knew how evolved watching videos would eventually become. Yet despite its now outdated logo, for over ten years, YouTube seems to have the most considerable influence on video. What YouTube’s logo is now is made up of its own constructed identity that took years to make. Hint: Press Play

YouTube has taken a turn to revitalize their whole brand and its elements this August, from its look to its usability. Instead of focusing on the lackluster singular shape surrounding “Tube,” the redesign team focused on the play button we were already acquainted to. They also redesigned a ton of other significant parts of the brand including a new color scheme, typeface, and overall UI/UX design for all devices. The navigation moved to the bottom, the header is white, and there’s plenty of breathing room since their aesthetic leaned toward Material Design. They even plan to have gestures controlling playback, so you can soon skip to the next video in just a swipe.

This is a huge change for YouTube. Neal Mohan, Chief Product Officer, wrote:

To put it simply, YouTube’s evolved … a lot. And we’re not even close to done. Over the last few months we’ve started releasing updates and will continue to throughout the rest of the year. When all is said and done, we’ll bring a new level of functionality and a more consistent look across our desktop and mobile experiences.

As an frequent YouTube dweller, I’m really happy with the results of this change. They aren’t afraid of changing themselves to enhance the impact of their product. Unlike Medium and Uber, YouTube’s logo redesign is not a replacement, but more of an evolution, twelve years in the making. YouTube has fully owned its identity in its new redesign with lot to look forward to.

youtube-redesign

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September 2, 2017

POSTED BY

Jesus Ortega

CATEGORY

The Notorious Conor McGregor Commercial by Beats

Did we just live through the biggest fight of all time or the biggest show of all time? I’m referring to the highly anticipated fight between Floyd Mayweather and Conor McGregor. Moneyboy Floyd, the greatest boxer of this era, and the Notorious McGregor, the best UFC fighter in the octagon, …

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Did we just live through the biggest fight of all time or the biggest show of all time? I’m referring to the highly anticipated fight between Floyd Mayweather and Conor McGregor. Moneyboy Floyd, the greatest boxer of this era, and the Notorious McGregor, the best UFC fighter in the octagon, faced off August 26 to see who was the best fighter. This historical fight generated the most pay-per-view buys worldwide of all time. For front row seats, tickets skyrocketed up to $200k.This fight generated a lot of speculation and no one wanted to miss it, especially not these two fighters inside the ring, which left Vegas with millions in their pockets.

Alright, enough with the fight, which for many was a show rather than a fight. Let’s talk about the recent commercial that Conor McGregor just did for Beats by Dre. This very well shot video visualizes the transition of that young boy from Dublin, Ireland to one of the best UFC fighters, Conor McGregor. Not only does one see a transition in the visuals but also in the music used. The video starts off with an nostalgic “Juicy” choir song that transitioned to the song “Juicy” by Biggie Smalls. As some of us may know Biggie and McGregor share the same nickname, The Notorious which is most likely why they chose that soundtrack.

The message is quite powerful which gives the audience an understanding that hard work and coming from the bottom could pay off. We could be anything we want in life if we work hard and stay humble. The ending says it all when the young kid’s friend asks if he’s going to hang out with them when he’s made it big.

“Obviously bro,” was the response. “I love ya.” This is clearly reflected on McGregor with his entourage of buddies he always goes out with.

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New york branding sports graphic design agency

New york branding sports graphic design agency

New york branding sports graphic design agency

New york branding sports graphic design agency

August 30, 2017

POSTED BY

Nao Suzuki

CATEGORY

The Stop-Motion Animation of the Rush Hour in Tokyo “1/100 TRAIN Station”

If you are planning to travel to Tokyo, I would advise you to avoid using train early in morning around 8am. The commuter rush was terrible. Crowds of people living around Tokyo commute there simultaneously and the train is packed. You might miss the train like I did, simply because the …

Trains New york branding sports graphic design agency

If you are planning to travel to Tokyo, I would advise you to avoid using train early in morning around 8am. The commuter rush was terrible. Crowds of people living around Tokyo commute there simultaneously and the train is packed. You might miss the train like I did, simply because the train was too crowded.

TERADAMOKEI PICTURES is the Japanese modeling company that created this stop-motion animation below. They took advantage of their detailed and 1/100-scaled figures called “Genki-kun” to make this animation. The animation focused on specific situations in Tokyo, such as its overwhelming rush hour.

They also created two other animations featuring unique scenes in Tokyo. If you like this one, you might also like them.