Category Archives: Technology

July 29, 2017

POSTED BY

Julia Celestino

CATEGORY

MFMOMA Will Text It’s Art To You

All images © 2017 The San Francisco Museum of Modern Art The San Francisco Museum of Modern Art has about 34,000 works of art in it’s collection. Unfortunately, you will only find around a fraction of those works at a time. “A little under 2,000 of them are on view …

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All images © 2017 The San Francisco Museum of Modern Art

The San Francisco Museum of Modern Art has about 34,000 works of art in it’s collection. Unfortunately, you will only find around a fraction of those works at a time. “A little under 2,000 of them are on view at any one time in the galleries,” said Keir Winesmith, the Head of SFMOMA’s Web and Digital Platforms. As a result, SFMOMA is testing out a new way to acknowledge the rest of their unseen exhibitions. You can now text the number “572-51” with the words “send me” followed by a key word. You can even send an emoji, and in an instant, you’ll receive related SFMOMA’s  artwork.

“We’ve now sent 2 million text messages in five days,”  Winesmith says.

Because the amount of artwork is so extensive at SFMOMA, you could spend hours chatting with this text bot and still not see everything the museum has to offer. The museum’s website estimates that if you walked past every single work of art that is currently in the galleries, you would walk almost seven miles total.

During their trial run, they received such a huge number of responses that the original phone number they tried to use was blacklisted by it’s mobile carrier. And apparently within four days, there were more than 12,000 text message requests. This means they generated over 3,000 different artworks, which is more than what is currently on view at SFMOMA.

Once SFMOMA recognized how popular this text bot was, they secured a short text code so that they wouldn’t be black listed again. “We don’t expect any single ‘Send Me’ SFMOMA user to ever get through all 34,678 artworks in the collection. But what we have seen, and hope to continue to see, are thousands of people connecting with artwork in fun, new, and very personal ways.” This is a successful experiment that will hopefully encourage other museums to find new way to exhibit works of art.

If you enjoyed this post, you will love these. Have any thoughts on what you read? Comment below!

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July 27, 2017

POSTED BY

Nao Suzuki

CATEGORY

Graphic Design Meets VR / AR / MR

Image ©2017 Scuba Film Factory In recent years, we saw that virtual reality (VR) was used for everything imaginable, such as for entertainment, gaming, education, and so on. Someone might enjoy a favorite movie with a head-mounted display as if they were having a dinner with a beautiful actress or someone might …

virtual reality New york branding sports graphic design agency
Image ©2017 Scuba Film Factory

In recent years, we saw that virtual reality (VR) was used for everything imaginable, such as for entertainment, gaming, education, and so on. Someone might enjoy a favorite movie with a head-mounted display as if they were having a dinner with a beautiful actress or someone might explore a spooky cave with their headset. This trend does not only apply to VR, but it also applies to AR (augmented reality) and MR (mixed reality). VR? AR? MR? They are all confusing. So let me elaborate them one by one.

Virtual reality is an immersive experience created entirely from computer-generated content (CG). CG VR can be either be pre-rendered, making it not reactive. In this way, it is very similar to 360° video—or rendered in real time using a game’s engine.

Augmented reality is an overlay of content on the real world, but that content is not anchored to or part of it. The real-world content and the CG content are not able to respond to each other.

Mixed reality is an overlay of synthetic content in the real world that is anchored to and interacts with the real world. One example of MR is when a picture surgeon overlays virtual ultrasound images on their patient while performing a procedure. The key characteristic of MR is that the synthetic content and the real-world content are able to react to each other in real time.

This is where the industries are getting excited right now. Companies are trying to give their user the feeling of being in part of their brand view, instead of the world we’re actually in. A lot of companies have already employed these technologies for their advertising strategies such as IKEA, Mercedes Benz, Oreo, Toms, and much more. Below are some examples of these companies using this new technology for advertising.

As a graphic designer, we have to consider how graphics can interact with content in the real world more closely with this technology. This is an interesting progression of technology that changes the way graphic designers and other creatives interact with their clients as well as their audience. What’s next? Where will these advancements lead to? Let us know your opinion below!

If you enjoyed this post, you will enjoy these posts.

July 25, 2017

POSTED BY

Tyler Unger

CATEGORY

Michael Rock and His @Microcritique

In New York I Michael Rock Do you know Michael Rock? If not, what is wrong with you? He and his design studio, 2×4, have created some of the most celebrated works of the 20th Century. Their clients range from Nike to Prada, high-end fashion meeting sneaker culture with Google, and …

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In New York I Michael Rock

Do you know Michael Rock? If not, what is wrong with you? He and his design studio, 2×4, have created some of the most celebrated works of the 20th Century. Their clients range from Nike to Prada, high-end fashion meeting sneaker culture with Google, and Harvard occupying the middle-ground. The work itself is endlessly thoughtful with a vast yet intelligent style that speaks for itself while still retaining Michael’s RISD bred poignancy. He is currently the Director of the Graphic Architecture Project at Columbia University’s Graduate School of Architecture. He’s a member of the graphic design faculty at the Yale School of Art. And his favorite musician? Kanye West.

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Nike Environmental Design
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Harvard Poster

That last accolade might not be confirmed, but Michael is a very opinionated individual, to the point that he wrote a lengthy article on his Yeezy Season 3 / The Life of Pablo Reveal Concert. You can check that article out here and Michael’s long form writings on design here. But if there’s any piece of his creative output that everyone should be follow, it’s his socio-political Instagram @microcritique.

Using a platform like Instagram transforms his typically long-form (and possibly less accessible) writings on the world into a contained two to three paragraph critique. In its infancy, most of his posts focussed on America’s last political cycle, which has continued into Donald Trump’s current presidency. Some of my favorite write-ups include ‘Data Deception,’ where he explores the media’s promotion of incorrectly graphed voting data and crime rates and his examination of FLOTUS’ heavily photoshopped official white house portrait while quoting Kendrick Lamar’s ‘HUMBLE.’  To reiterate, this is the director of Columbia University’s Graduate Graphic Architecture Program posting, “I’m so fuckin’ sick and tired of the Photoshop…Show me somethin’ natural like ass with some stretch mark” on his Instagram. It’s fantastic.

An @microcritique post
A @microcritique post

Moreso it presents an often unseen facet of the modern condition in that our culture is representative of its designer, and design contains politics. The two can rarely exist separately especially when communication is necessary to your message. Michael’s critiques became a window into the influences of media, entertainment, and design. It’s not about keeping face but showing how our thoughts on the world are created, controlled, and directed by the person creating them.

I’m doing that right now. I’m explaining to you why I think Michael Rock’s Instagram page is cool because I think he’s cool and could use more followers. This entire article could be a promotion for himself and the work of 2×4, a thin line separating commercialism from genuine appreciation. But what I hold for @microcritique is a deep affection that I think others might appreciate as well. The platform and critiques Michael gives have an important hypocrisy making every statement that much more poignant.

@Microcritique actually reminded me of Kanye West’s seminal work My Beautiful Dark Twisted Fantasy, although Michael might have a stronger grasp of grammatical skill. They both use their platform in a way that’s hypocritical to their end goals: Kanye in revealing the dirty underbelly of fame and fortune while being so entrapped by it and Michael revealing the controlled messages in media and entertainment while controlling those messages. It’s a very special thing, so take look before the moment has passed.

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Kanye West Cruel Summer Pavillion

Who is we? Inauguration day editions of The New York Times, Washington Post, and USAToday featured full page ads (and potential protest posters) emblazoned with the latest political images from street artist Shepard Fairey, the author of the now-ubiquitous Obama HOPE poster released in the early days of the 2008 campaign. The new series comprises three portraits – a Muslim, an African-American, and a Latina woman – wrapped in patriotic symbols and depicted in red, white, and blue tones reminiscent of 1930s WPA propaganda. The work was commissioned by the Amplifier Foundation, a nonprofit dedicated to “amplifying the voices of grassroots movements through art and community engagement,” and funded by a $60,000 Kickstarter campaign (that has raised over $1.3 million to date.) While visually striking, the new series demonstrates the difficulty in deifying and imaging the multitude. The current trajectory is almost the reverse of the period following the early 20th century revolutions where designers worked first to depict the proletariat – think: masses of anonymous hands raised in protest – only to end up with cult of personality: Lenin, Stalin, Mao as a synecdoche for “the people.” The HOPE poster fits the late revolutionary model, Obama = Che. But trying to create symbols for the vast diversity of “women” or “the oppressed” is a stretch, multiple identities resist singular iconography. How do you rally around a generic somebody? In contrast, the mindboggling creative outpouring from today’s “Women’s March on Washington” delivers an alternative image. Despite all the early machinations regarding the meaning of the event, it’s clear that the participants showed up regardless and made it their own. Lack of coherence was displaced by sheer volume, passion, and enthusiasm. If ever there was an image of “We the People,” it occurred today, not yesterday. In a stark rebuke of Trump’s exceedingly bleak inaugural address with its images of “American carnage,” the marchers today displayed, in wild excess, exactly what was missing in the President’s depiction of a national wasteland: empathy, humor and joy. #design #branding #shepardfairey #amplifier #pussypowerprotest

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The C-word. As the latest in a litany of dramas unfolded last week – i.e. the damning email chain that exposed Donald Trump Jr.’s unbridled enthusiasm for a potential meeting with Russian government representatives – Trump family spokesmodels assumed remarkably contorted positions to justify Junior’s behavior. But as she has so many times in the past, Kelleyanne Conway took the crown with a performance that managed to be simultaneously dishonest, glib, misleading, demeaning, opprobrious…and offensive to Muppets. Speaking on the Sean Hannity program, Conway resorted to visual aids in case the home audience had trouble following her convoluted reasoning. Flashing a card emblazoned with CONCLUSION and COLLUSION in sturdy Helvetica she began: “This is how I see it so far, this is to help the people at home. Collusion? No. We don’t have that yet.” (At which point she vigorously redacted the word.) “I see ILLUSION and DELUSION. So just so we’re clear, everyone: four words. Collusion, no. Illusion, delusion, yes. I just thought we’d have some fun with words. A Sesame [Street] Grover’s word of the day, perhaps.” The demonstration was the most typographically-explicit example of Team-Trump’s distortion of language for strategic obfuscation. Her Grover-esque flash cards promised simple clarity, rhyming child’s play really, but delivered the exact opposite. What is illusory about the phrase: “part of Russia and its government’s support for Mr. Trump”? And is it delusional to suppose that Junior’s reply “I love it” suggests exuberant consent? Just six months ago, Kelleyanne dismissed the notion of collusion as so much fake news. When questioned about coordination between the campaign and Russian government officials, she vehemently denied there had been any contact whatsoever: “I discussed that with the president-elect just last night. Those conversations never happened. I hear people saying it like it’s a fact on television. That is just not only inaccurate and false, but it’s dangerous.” Its notable, however, that now, in her most recent presentation, she said: “Collusion? No. We don’t have that yet.” Yet? Maybe not, but please God, let it be soon. #trumpfamily

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July 14, 2017

POSTED BY

Julia Celestino

CATEGORY

What Does The Future of 3D Printing Hold?

3-D printing, also known as additive manufacturing, transforms digital 3-D models into tangible items. This piece of technology was invented in the 1980s, since then, it has been used for prototyping all over the world. This is in such high demand. Why?  Because it allows local on demand production. What a …

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3-D printing, also known as additive manufacturing, transforms digital 3-D models into tangible items. This piece of technology was invented in the 1980s, since then, it has been used for prototyping all over the world. This is in such high demand. Why?  Because it allows local on demand production. What a lot of people don’t know is that this could soon impact the way we live our lives.

maxresdefaultIt’s already possible to 3D print in a wide range of materials. In the near future, 3D printing will make an even bigger achievement. The Future According to Now” a podcast from Fidelity Investments and Atlantic says:

“Doctors are on the verge of using 3-D-bioprinted human organs and bones in their patients’ transplants and bone grafts. Astronauts will soon use 3-D printers to repair damaged spaceships and the space station. 3-D printing technology has advanced remarkably since it was first introduced.”

There are four types of 3D printers. First, there are printers that eject a molten or semi-liquid material. Second, there are printers that solidify a photo curable resin. Third, there are printers that bind or fuse powder granules together. Finally, there are printers that stick together cut sheets of paper, plastic or metal.

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This method is becoming more prominent, especially in the last few years. New materials and processes have expanded the capabilities and it has lowered the cost to produce 3D printed objects. Small businesses and individual purchasers can now afford to create their own 3D objects at home for only $2,400.

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3D printing is moving from a prototyping system to a manufacturing system in a lot of industries. In other words, 3D printing is revolutionizing the world, expanding the way we view production.  By embracing 3D printing in our lives, we are able to innovate new solutions for many limitations we are plagued with.

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July 12, 2017

POSTED BY

Nao Suzuki

CATEGORY

New Style of Photography, Drone Photography

All Images ©2017 to its Rightful Owners The winners of the 2017 International Drone Photography contest were announced the other day via Dronestgram, a site for sharing some of the planet’s best scenery from a bird’s eye view. The contests were divided into 4 categories: nature, people, urban, and creative. All of …

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All Images ©2017 to its Rightful Owners

The winners of the 2017 International Drone Photography contest were announced the other day via Dronestgram, a site for sharing some of the planet’s best scenery from a bird’s eye view. The contests were divided into 4 categories: nature, people, urban, and creative. All of the winning works are simply amazing, giving us a different perspective on how to see the world.

I personally enjoy drone photography, what is also known as orthodox photography. What makes drone photography special and fun is that it captures sceneries from a different perspective. You may be used to your neighborhood, fed up with the same old scenery. Once you take an aerial photo from above, you can grasp fresh images of that familiar place.

Due to the recent advancements in digital camera technology and quality of smartphone camera, the boundary between a professional photographer and an amateur might be getting closer and closer. Therefore, drone photography could become one of the solutions for professionals. They can give an audience a new way of seeing the world (and earn money).

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June 20, 2017

POSTED BY

Nao Suzuki

CATEGORY

Computer Technology × Music Festival

Summer is just around the corner and the season of music festivals are coming. There are tons of attractive music festivals all over the world. The more the presence of social media platforms like Facebook, Instagram or Snapchat spreads, the more people seek for the physical interaction with another, so …

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Summer is just around the corner and the season of music festivals are coming. There are tons of attractive music festivals all over the world. The more the presence of social media platforms like Facebook, Instagram or Snapchat spreads, the more people seek for the physical interaction with another, so we need outdoor music festival!

I personally wanted to join the music festival which is being held this weekend in Barcelona called Sónar Barcelona. Sónar is an International Festival of Advanced Music and New Media Art and known for carefully balanced cultural offering, combining a playful nature, the avant-garde, and experimentation with electronic dance music’s newest trends.

The combination between a music festival and media art is compatible. Compared to the authentic stage design, it might be more synchronized with the movement of performer and can give the more flexibility.

Among the many artists participating in Sónar, I would say Nosaj Thing + Daito Manabe is worthwhile to check out. This duo consists of American producer and Japanese creator. They take advantage of lighting design, flying drones and algorithmic generation of images.

Sónar Barcelona is one of the many music festivals around the world. Check out Coachella, which is much closer to home.

June 17, 2017

POSTED BY

Julia Celestino

CATEGORY

What You’ll Want to Know About the iPhone 8

It’s that time of year again and the billion dollar question still remains: Will Apple be ready to deliver its newest gadget by September? Apple has not only confirmed its planning on the iPhone 8 (iPhone X), but also its new operating system, iOS 11. Although this sounds like good …

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It’s that time of year again and the billion dollar question still remains: Will Apple be ready to deliver its newest gadget by September?

Apple has not only confirmed its planning on the iPhone 8 (iPhone X), but also its new operating system, iOS 11. Although this sounds like good news, there are a few downfalls with the upcoming iPhone. With so many new expected advances it’s possible that the new iPhone could be delayed from a typical September launch date to October or even as late as November. This is due to the new screen technology called organic light-emitting diode (OLED). In addition to that Apple is ending the production of the iPhone 5, iPhone 5C and iPad 4th generation, all these devices only have 32-bit processors. With the upcoming 64-bit processor there is no point in keeping these old devices around. Not only will these devices become extinct, but any 32-bit apps are being ditched.

“Apple won’t even allow users of newer iPhones, iPads and iPod Touch to use them when restoring devices. So if your iPhone 7 still uses a beloved legacy 32-bit app then know if you ever restore or replace/upgrade your iPhone in the future the app will be missing.”

But on the plus side, dropping these 32-bit products will allow apple to refocus their resources elsewhere. I think customers might also be a bit shocked to see that the price of this iPhone is going to range anywhere between $850 and $1,099.

Since we are all so eager to hear about some of the new features that could pop up…

  • There is a new dual rear camera with vertical alignment
  • Dual-lens camera, possibly in a vertical configuration and/or with AR capabilities
  • Facial Recognition
  • Edge-to-edge OLED display with True Tone technology
  • There will be Facial Detection and a Retina Scanner
  • ID capacitive touch module has been replaced
  • The aluminum unibody is replaced by “composite glass”
  • There’s wireless charging via a rear panel
  • It will again be “water resistant”
  • Support for the Apple Pencil
  • Higher quality earpiece for louder, clearer audio

Apple’s next-generation processor (the A10X or A11)iDrop-News-Exclusive-iPhone-8-Image-3

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May 8, 2017

POSTED BY

Michael Enten

CATEGORY

Las Vegas’ Neon Museum

Tomsik Photography Las Vegas… The Entertainment Capital of the World… a city synonymous with1 sin, gambling, money, and lights. I’ve never been there, but as a designer, I’ve always been fascinated with the branding of Vegas. One casino trying to out do another on a dusty strip in the middle …

Neon new york city sports branding graphic design agency
Tomsik Photography

Las Vegas… The Entertainment Capital of the World… a city synonymous with1 sin, gambling, money, and lights. I’ve never been there, but as a designer, I’ve always been fascinated with the branding of Vegas. One casino trying to out do another on a dusty strip in the middle of the dessert. With amazing buffets, the best gambling, the prettiest girls, or (for today’s purposes) the brightest lights, Las Vegas is a wonder for the senses. Every casino, every night is lit up with aggressive neon lights battling the night until the early hours of the morning. But what happens to all the extravagant and over the top lights and iconic signs after a casino closes, or gets rebranded into the 21st century?

Welcome to the Neon Museum of Las Vegas. Since 2012, the nearly two-acre “Boneyard” and Gallery houses nearly 200 signs are of a bygone era. Open for private tours, weddings, photo shoots, educational programs and special events the Neon Museum is one of the coolest and weirdest museums I’ve heard of. With seven restored signs, some of the collection highlights include the Lucky Cuss Motel, the Bow & Arrow Motel, The Silver Slipper, Society Cleaners, Binion’s Horseshoe, the Normandie Motel, the Hacienda horse and rider, the Landmark and 5th Street Liquors.

Take a look at some of the highlights below and make sure to schedule a tour next time you’re in Vegas for your bro’s bachelor party.

 

 

April 29, 2017

POSTED BY

Celeste Hylton-James

CATEGORY

Amazon’s FireTV Launched a New Look

Last year, Amazon announced a refreshing, much-needed update on the UI design of their second generation Fire TV and Fire TV stick devices. My Fire TV stick finally updated, and man it does look good…and looks like Netflix. *Ooops, sorry Netflix.* Despite its uncanny appearance to its competitor, the sleek …

amazon new york branding sports graphic design agency

Last year, Amazon announced a refreshing, much-needed update on the UI design of their second generation Fire TV and Fire TV stick devices. My Fire TV stick finally updated, and man it does look good…and looks like Netflix. *Ooops, sorry Netflix.*

amazon new york branding sports graphic design agency

Despite its uncanny appearance to its competitor, the sleek update has many users sighing in relief. Before the update, the usability of Fire TV was clunky, lacked quality organization, and was difficult to navigate. The new update acknowledges some of these bugs. Amazon completely did away with the left sidebar navigation, expanded the content available (e.g. HBO Now, Showtime, and Netflix), changed the home screen, customizable apps, and a universal search that allows individuals to voice search for any content regardless of what platform it is located. According to Variety Senior Silicon Valley Correspondent, Janko Roettgers said:

This is Amazon’s “first major overhaul of the Fire TV interface ever since the company introduced its video streaming devices in 2014, and it lays the blueprint for future evolutions, including a possible integration of live TV sources.”

What I liked about the new look, was that it reduced my navigation time in half, so now I can easily watch the episodes to my favorite shows I started the night before.

April 7, 2017

POSTED BY

Celeste Hylton-James

CATEGORY

Female Designers from ESU Use 3D Printing Technologies to Create Prosthetics for Muscovy Duck

Meet Scoby As an alumni of East Stroudsburg University, I am so proud to share with you the fascinating work that has been created in the sake of helping the community using 3D Printing technologies. When I say community, I mean the animal community and mother nature. You see, a …

3d printing new york city creative graphic design firm studio
Meet Scoby

As an alumni of East Stroudsburg University, I am so proud to share with you the fascinating work that has been created in the sake of helping the community using 3D Printing technologies. When I say community, I mean the animal community and mother nature. You see, a Muscovy duck, Scoby, is missing a leg and these four powerhouse designers, Alisha Rohrer, Darlene Farris-Labar, Jocelyn Kolb-DeWitt, and Rachel Swartz are in the process of upgrading him to a prosthetic leg made with 3D printing technologies. With a lot of effort, patience, and 3D printing technologies, these four women have been able to help Scoby get back on his feet. I spoke to Alisha and Rachel directly to learn more about their process and progress.

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Early Prototype

Over the last couple of months, multiple prototypes were designed to accommodate the limitations they encountered. The most significant limiting factor was the fact that Scoby’s amputation above the knee joint and time. Scoby needed a new limb, fast. After three prototypes, ultimately with their in-house printer Dimensions E1200, they printed a silicon sock to hold his limb in place and roller skates for mobility.

3d printing new york city creative graphic design firm studio
Early prototype

They collaborated with East Stroudsburg University’s G3 Lab, Indraloka Animal Sanctuary, and New Mind Design Agency in Pennsylvania. 3D printing technologies are relatively new to East Stroudsburg University’s Art and Design department. To design the prosthetics, they used 3D graphic software Rhino, 3D CAD software Solidworks and thoroughly studied the anatomy of Muscovy ducks. Designing with the intention to enhance another life is the best thing we can do as designers!

If you like reading about 3D printing, I know you will enjoy this post.

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