Top 7 Empowering Campaigns for Women’s History Month
Women’s History Month is celebrated in March in the United States, the United Kingdom, and Australia. In the USA, it was designated to March after a petition by the National Women’s History Project, which was passed by Congress in 1987. During this month, many countries highlight the contributions of women …
Women’s History Month is celebrated in March in the United States, the United Kingdom, and Australia. In the USA, it was designated to March after a petition by the National Women’s History Project, which was passed by Congress in 1987. During this month, many countries highlight the contributions of women to events in history and contemporary society. In recent years, corporations—through advertising campaigns—have made bigger efforts to support women, their initiatives, and to address current issues such as inequality and others.
To commemorate all women, we present a collection of seven commercials that creatively stand out among many others. Of course, some brands in categories like beauty and fitness are expected to be here. Yet, it was a welcomed surprise to find powerful ads from brands in unexpected categories outside beauty and sports.
Enjoy my selections and Happy Women’s Month!
1. Dove, Real Beauty Sketches
Because of the enormous pressure society places on women to look a certain way — Most often through advertising and beauty magazines — many women develop low esteem as they grow up. In an emotional way, the women in this spot show the way they see themselves vs. the way they are seen by others. A must see! This video has almost 70 million views to date.
2. ALWAYS, Like a Girl
This spot shows how deep stereotypes are ingrained in society. With this campaign, Always is on a mission to change the way we think when we hear the phrase, “Like a Girl.”
3. Audi, Daughter
The strength of this commercial lies in both the copy and the photography. It is beautifully shot and nicely written. A father ponders on how to tell his daughter about the gender inequality she is going to face as she grows up.
4. Sports England, This Girl Can
This campaign celebrates the everyday woman who defiantly and unabashedly does what she wants to do despite barriers and expectations. ‘This Girl Can’ beautifully empowers women to overcome insecurities.
5. FCKH8, Potty-Mouthed Princesses Drop F-Bombs for Feminism
This spot demonstrates that there are many words much more offensive than the F-word. Cute young girls swearing against a hot pink background challenge us to begin a conversation about how discriminatory words and actions degrading women are worse than swearing.
6. Under Armour, I Will What I Want
Can the combination of Droga5 and Gisele Bundchen go wrong? You be the judge! This video shows the supermodel working out while social media comments are projected live in real time. Showing the good as well as the bad comments, this video reflects on how quick we are to judge someone even though we don’t know them.
7. Covergirl, Girls Can
This video turns the often-heard phrase ‘girls can’t’ into ‘girls can.’ This spot shows that girls can do anything as re-inforced by the likes of P!nk, Becky G, Janelle Monae, Katy Perry, Sofia Vergara, Queen Latifah, and Ellen DeGeneres.