The design identity for Valise, a brand that provides insider access & unique experiences to the modern day internationalist.
The Valise Society
Valise is an online resource for the global creative community. It represents a community of world travelers. It provides insider access & unique experiences to the modern day internationalist. A perfect jump start to who & what is hot in creative capitals. At its core is the Valise Society – a global private members association for innovative leaders of the creative class.
Valise needed a brand image that visually portrays their philosophy, their values. The client asked for a modern, sophisticated and timeless mark that their members would identify with.
Guided by the company’s mission to bring together the most fascinating individuals leading innovation across a broad spectrum of creative professions, the inspiration came from the North Star as a compass to creative explorers as they traverse both lands and oceans. The North Star, also known as Polaris, and bespoke typography create an inviting image that fosters an intimate and inspiring experience.
Alfalfa studio designed the complete brand for Valise, including logotype and symbol. Our concept for the symbol comes from the North Star.
Because of its fixed position in the night sky, the North Star is a reference point for navigators, a dependable indicator of direction. In the same way, the symmetry of the mark and the centered position of the star evoke a sense of direction and confidence.
The typography was custom designed to complement the symbol.