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Strategy

Strong branding does not begin with design. It starts with research. Before we sketch a single idea, we immerse ourselves in thorough research on your market and competitors. By understanding who your competitors are, how they are positioned, and where the market is going, we identify the best opportunities, advantages, and positioning for your brand. Armed with a clear competitive strategy, we can then create the best branding to fulfill it. Our design strategy presentation includes:

• Competitive landscape mapping
• Competitor branding analysis
• Market opportunity identification
• Brand positioning recommendations
• Name generation