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Futura Type Trap

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Have you noticed Futura is everywhere you look? Well if you haven’t you mustn’t worry for German designers Christian Weber and Sarah Schmitt have created a project that will get your Futura detecting sense attuned.

new york branding sports graphic design firm

Futura turns 90 next year, and the Gutenberg Museum in Mainz, Germany is opening an exhibition in its honor. It will feature the work of Paul Renner, who created Futura in 1927, and also famous projects featuring the typeface, which go from NASA to Lazlo Moholy-Nagy and Paul Rand’s work. As part of the exhibition Christian Weber and Sarah Schmitt were asked to create an interactive piece.

They created: “Type-trap,” which is a basically a worldwide scavenger hunt for Futura. They’ve invited designers and non-designer from around the world to join them in the search for Futura. Type-trap is a website where you can upload a photo of your Futura finds, the system recovers the GPS data and creates a worldwide interactive map of Futura spots. Christian and Sarah want to highlight Futura’s continued relevance and use around the world.

So join the fun! First get acquainted with all the Futura family at the website’s type-guide. Then go out to the streets, find your local Futura and upload it to Type-trap. And if you happen to be in Mainz, go visit Futura. The Typeface. at the Gutenberg Museum from November the 30th to April 30th 2017.

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

new york branding sports graphic design firm

Are you a type lover? Check out these typographic posts.

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November 18, 2016
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CATEGORY
Technology
Typography

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