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Joe Harris (1928-2017): The Man Behind Trix Rabbit

trix new york city creative graphic design studio firmOn March 26, Joe Harris, commercial illustrator, passed away at 89 years old in his home in Connecticut, but his legendary characters will live on forever. Harris was the man that brought to life the famous Trix Cereal rabbit.

It was in the 1950s while working at the advertising firm Dancer Fitzgerald Sample came up with the idea of a rabbit for Trix. His job was to design mascots and storyboard to sell General Mills and other brands products. When he was given the job to create a character for Trix, he came out with the idea of creating a long eared white rabbit but he also came up with a tagline that would define the brand from then on: “Silly rabbit! Trix are for kids”.

Harris formed Total TeleVision, with the help of W. Watts Biggers and Treadwell Covington, where he created characters such as: King Leonardo, Klondike Kat and Tennessee Tuxedo. And the better known: Underdog, which was featured in the Macy’s Thanksgiving Day Parade in 1965 and in 2007 had it’s own live-action movie released.


trix new york city creative graphic design studio firm

trix new york city creative graphic design studio firm
Joe Harris will be remembered for his iconic characters but also as a symbol of an era in which advertising relied in simpler and more innocent concepts that have transcended the touch of time.

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April 12, 2017

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