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A Welcoming Design by Steven Heller and Ross MacDonald

new york city creative graphic design studio firm

Being an immigrant himself, illustrator Ross MacDonald’s immediate response to President Trump’s first executive order on immigration was to design and hand print a piece of protest art.

The first version of the art consisted of a powerful illustration of the Statue of Liberty’s hand and torch surrounded by a wall. The illustration was accompanied by the word: RESIST. MacDonald also thought to include a barbed wired on top of the wall however it was SVA’s Steven Heller who helped MacDonald decide on keeping only one metaphor: the wall.

It was Heller and MacDonald who took the project to SVA where it shifted to a more positive message. The final design consists of Lady Liberty’s hand and torch accompanied by the word: WELCOME. SVA produced 10,000 buttons with the art and are available on campus for students, faculty, and non-SVAers.

“We hope it becomes something of a meme,” stated Heller. “Graphic design is a tool we must use to show support and solidarity. This button is a very small part of a larger movement of resistance to misguided ideas and a positive statement in the face of negativity.”

new york city creative graphic design studio firm

new york city creative graphic design studio firm

new york city creative graphic design studio firm

new york city creative graphic design studio firm

new york city creative graphic design studio firm

new york city creative graphic design studio firm

See more of Ross MacDonald’s work here and Steven Heller’s work here.

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March 15, 2017
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CATEGORY
Illustration
Social Impact

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