Valise is an international society for innovative leaders of the creative class.
Alfalfa Studio’s concept for the symbol comes from the North Star. Because of its fixed position in the night sky, the North Star is a reference point for navigators, a dependable indicator of direction. In the same way, the symmetry of the mark and the centered position of the star evoke a sense of direction and confidence.
Alfalfa Studio designed the complete brand for Valise, including logotype and symbol. The typography was custom designed to complement the symbol.