Would you let the entire Internet actively participate in your design process? Mozilla, the open-source software organization behind Firefox, has. In order to carry on Mozilla’s flag of promoting freedom, transparency, and collaboration on the Internet, Tim Murray and the creative team of Mozilla decided to open their rebranding process to the public opinion. The project named “Mozilla Open Design: Branding Without Walls” was created with two goals in sight: to create a new process that reflected the openness and collaboration values of and also to try avoiding the increasingly common backlash that comes with the announcement of any rebranding nowadays.
With the help of Johnson Banks agency, Mozilla has made the design process accessible to all and open to collaboration at their website. It began in June when Mozilla held an event with 1,200 members of the Mozilla Community and asked them for feedback on seven conceptual directions. Then, on August they released 7 logo possibilities, inviting feedback on the different routes. From there they reworked the initial 7 routes and narrowed it down to 4 final routes.
It’s pretty interesting to see how the project has developed and how certain comments have shaped the different routes to these final four. No doubt “Branding Without Walls” is a brave and bold move from Mozilla and Johnson Banks but only time will tell if it was a wise one too.
Which of the routes is your favorite? You can see and collaborate in the 4 final routes in the links below.
Route One: Protocol 2.0
Route Two: Flame
Route Three: Burst
Route Four: Dino 2.0
Click here to check out other interesting branding projects.0