The United States Constitution is a carefully crafted doctrine governing of the checks and balances of how America should function. It’s first three words “We The People” declare that politics and citizenry are inseparable in deciding the countries policies and practices. Despite this, politics and the people feel more at war with each other than at any other point in my lifetime. A study from the PEW Research Center for U.S. Politics and Policy claims that “19% of Americans today say they can trust the government in Washington to do what is right,” and their graphs show the lowest level of trust in government in almost seventy years.
In a world where the president can throw our population into a frenzy with a simple tweet, something that would not be enforced until the order had gone through proper channels, some might need a reminder of just how the U.S. should be run and who it’s meant to serve. This brings us to a project from New York branding studio Thought Matter. They are taking steps to redesign the United States Constitution as a friendly reminder to politicians and people alike. You can check out the project here which outlines the production of the book and how it will be distributed to libraries and schools around the country.
So what is the real value to re-designing the document, beyond friendly reminders for many of our nation’s senators? It’s giving the people information that governs their existence in a streamlined and accessible manner. Not to talk down the Constitution’s original drafters, but the actual text and hierarchy can be a little hard to digest. The script and penmanship are gorgeous, but for anyone unfamiliar with cursive the readability will be an issue. Obviously, the ideas will always trump the design, so it’s time for a change. The use of modern practices will allow people to really experience the value in those words, with a precision in design that matches the precision in grammar.
The most prominent design element (and appreciated choice) is that Thought Matter has eschewed the trope of designing something politically focused while not using red, white, or blue. It’s an easy fallback but instead, American iconography is presented in a tranquil pink and blue. What meaning might those two colors hold? Well, I’m reminded of Pantone’s 2016 colors(s) of the year, a pink and blue pairing not dissimilar to this scheme. On that pairing (which incidentally was Rose Quartz and Serenity Blue) Pantone’s Executive Director Leatrice Eiseman said:
“Joined together Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
In this political climate, order and peace sound pretty good.0