|Client||Amphibian Stage Productions|
|Product||Theatre posters campaign|
|Medium||Print, digital, environmental|
This year Alfalfa marks 9 years of creative collaboration with Amphibian Productions, our very first client when we opened our doors in 2004. The 2013 Campaign includes a membership drive, dozens of print ads, marketing materials, and of course, the highly anticipated theatre posters. Michelangelo, Steve Jobs, Thom Pain, and God are some of the subjects of this season’s plays and posters.
The client asked for a memorable, dynamic, and youthful visual style in order to appeal to younger theatre-goers, their fastest growing market.
In almost one decade of collaborating with the client, we learned that their audience responds well to a simple, powerful, memorable graphic image combined with a strong concept.
To meet our goals, we used illustration as the predominant visual language. One special feature of this year's series is the combination of flat illustration and real objects. The high-contrast images are at once iconic and engaging. In the background, a visually vibrant energy is created by the use of textures. The combination of all design elements is carefully composed to capture the essence of the play.
The 2013 poster series helps to reinforce the mission of a company that seeks to produce innovative and engaging works of theatre that challenge the way we see the world around us.
The theatre posters were also designed to work in various media and formats, such as advertising, postcards, websites, banners, social media channels, slide projections, full color, and black and white.
|See more||Illustration / Poster / Campaign|