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Chocolate

Client Kate Spade New York
Product 60 Sec Animated Spot
Medium Stop-motion animation
Description

Project Brief

Kate Spade New York commissioned Alfalfa Studio to create an original animation to celebrate the month of October, as part of their “Year of Color” campaign.

Approach

Alfalfa studio proposed the concept, conducted the research, created original collage illustrations, produced dozens of cut paper collages, directed the story and animation, and supervised all production and post-production aspects, including sound effects and music, to deliver a salute to the rich color of chocolate.

Outcome

The one-minute stop-motion animation imagines the secret life of an eclectic salon wall. It's an enchanted story for October, set to the sweet music of Grammy-nominated musician Carla Morrison, while keeping in tune with the personality of the Kate Spade brand.

Service Provided

Animation
Branding
Motion graphics

Category
Expertise
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