|Client||AIGA, Scholastic, Target|
To help educators introduce design in the K–8 curriculum, Scholastic partnered with AIGA and Target to launch the Art/Design Masterpiece Poster Project. The project invited designers to “respond” to an art piece by creating a poster that celebrated its themes or formal elements.
Alfalfa Studio was assigned Picasso’s painted terracotta piece Vase-Bird and, inspired by its dual nature, created a poster featuring the word “design” printed in letterforms that are composed like Picasso’s piece: half animal, half object.
The poster was published in Scholastic’s Instructor: The most read, most trusted teacher magazine in the US. Published 6 times a year with more than 525,000 readers, Instructor is the leading teacher magazine in the country. Instructor is directed at cutting-edge "Teacher-Leaders" who play an essential role in shaping their classrooms, their schools, and their districts.
|See more||Illustration / Poster / Typography / Yellow|