|Client||Times Square Alliance, AIGA New York Chapter, Worldstudio Foundation|
Design Times Square: The Urban Forest Project brightened the avenues and side-streets around Times Square with 185 banners created by some of the world’s most celebrated designers, artists, photographers and illustrators. The banner-creators sought to make powerful visual statements on the theme of “tree.” Seen together in their context, the 185 banners formed a forest of thought-provoking images at one of the world’s busiest, most energetic, and emphatically urban intersections.
Esquer took inspiration from Emily Dickinson’s lines:
The flowering letterforms, custom-designed by Esquer, evoke the graphic exuberance of the vegetable world.
The net of vine-like structures in Esquer’s banner opens at its center to form the words “Forever Now,” creating a verbal and visual allusion to Dickinson’s lines.
Following their 3-month display, the banners were recycled into tote bags and sold at auction, with proceeds going to scholarship and mentoring programs that benefit visual arts students.
|See more||New York / Lettering / Yellow / Exhibition|