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Forever Now

Client Times Square Alliance, AIGA New York Chapter, Worldstudio Foundation
Product Banner
Medium Print
Description

Project Brief

Design Times Square: The Urban Forest Project brightened the avenues and side-streets around Times Square with 185 banners created by some of the world’s most celebrated designers, artists, photographers and illustrators. The banner-creators sought to make powerful visual statements on the theme of “tree.” Seen together in their context, the 185 banners formed a forest of thought-provoking images at one of the world’s busiest, most energetic, and emphatically urban intersections.

Approach

Esquer took inspiration from Emily Dickinson’s lines:
Forever might be short
I thought, to show,
And so I pieced it with a flower now.

The flowering letterforms, custom-designed by Esquer, evoke the graphic exuberance of the vegetable world.

Outcome

The net of vine-like structures in Esquer’s banner opens at its center to form the words “Forever Now,” creating a verbal and visual allusion to Dickinson’s lines.

Following their 3-month display, the banners were recycled into tote bags and sold at auction, with proceeds going to scholarship and mentoring programs that benefit visual arts students.

Service Provided

Illustration
Typography
Environmental design

Category
Expertise
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