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Georgia Nassikas

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Client Georgia Nassikas, Artist
Product Branding, website, catalogue
Medium Print, Digital
Description

Project Brief

Georgia Nassikas is a classically trained fine artist working in Virginia and New England. Her technique of choice is Encaustic, at which she is an expert.

Approach

The client wanted a simple, sophisticated and understated brand. The website needed to work as a gallery, exhibiting the work as if on walls. The main challenge was to design a site that had enough restrain so that it wouldn’t compete with the artwork itself, but that would be interesting and innovative at the same time.

Outcome

Fully custom coded, the website exhibits Georgia Nassikas’ artwork in a dynamic and understated manner, allowing the work to shine. The choice of horizontal, linear navigation helps recreate the physical experience of visiting a gallery and looking at the paintings on the wall. Since the launch of the site, Georgia Nassikas has not only sold several paintings, but is now represented by two galleries. She has also been selected to participate in the very competitive and respectable Art in Embassies program.

Service Provided

Branding
Typography
Web design

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Category
Expertise
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