Highlights, a new generation of yoyo strings, needed a branding system and packaging to enter the market.
Fabricated from cutting-edge material in electric colors, it is an ideal string for both professional yoyo competitors and amateur yoyo enthusiasts. Eye-catching colors help yoyo players brilliantly showcase the complex maneuvers of their yoyo tricks.
We designed the logo for Highlights to target the youthful energy of the yoyo community. Its colors, like the colors of the product, are vibrant and saturated.
The main image is an abstraction of yoyo strings, playfully intertwining with the typography. Type and image combine to create a fun and accessible personality for this exciting new brand.
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