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Highlights Branding

Client Yoyonation Inc
Product Branding
Medium Print
Description

Project Brief

Highlights, a new generation of yoyo strings, needed a branding system and packaging to enter the market.

Fabricated from cutting-edge material in electric colors, it is an ideal string for both professional yoyo competitors and amateur yoyo enthusiasts. Eye-catching colors help yoyo players brilliantly showcase the complex maneuvers of their yoyo tricks.

Approach

We designed the logo for Highlights to target the youthful energy of the yoyo community. Its colors, like the colors of the product, are vibrant and saturated.

Outcome

The main image is an abstraction of yoyo strings, playfully intertwining with the typography. Type and image combine to create a fun and accessible personality for this exciting new brand.

Service Provided

Branding
Packaging
Typography

Category
Expertise
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