The average holiday promotion is a bit indulgent: chocolates, cookies, wine. The objective of this promotion was to spread warm wishes, remind various people about the company and, also, remind everyone about the true spirit of the holiday season. So, instead of giving gifts, @radical asks clients to give clothing to those truly in need.
The commitment includes original design and manufacture of a laundry bag, and continues with each of the company’s offices coordinating pick-up and delivery of donations to chosen charities.
From 1998 to 2003, @radical.media collected and delivered hundreds of bags of clothing for charitable distribution.
Product design and development
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