• 247 Centre Street, 2nd Floor, New York, NY 10013 |
  • +1 212 629 9550|
  • Behance
  • Vimeo
  • YouTube
  • Pinterest
  • Instagram
  • LinkedIn

Never Established

Client @radical.media
Product Book
Medium Print
Description

Project Brief

Never Established was an event to celebrate the first ten years of @radical.media. As part of the celebration, we designed an interactive exhibition at The Art Directors Club in New York City and a hardcover book.

Approach

Given the company “never established”-ness, it was important to find a way to showcase all the varied projects and disciplines that make up its history. The first step was to collect materials for all projects—television commercials, films, television shows, websites, CD-ROMs, motion graphics, Olympic uniforms and more—and to curate them into a 1,200-page picture book.

Outcome

The result is a collection of works assembled page-by-page in a thick block, creating an ‘art object’ in itself.

Service Provided

Book design
Exhibition design
Branding

Category
Expertise
See more / /