Never Established was an event to celebrate the first ten years of @radical.media. As part of the celebration, we designed an interactive exhibition at The Art Directors Club in New York City and a hardcover book.
Given the company “never established”-ness, it was important to find a way to showcase all the varied projects and disciplines that make up its history. The first step was to collect materials for all projects—television commercials, films, television shows, websites, CD-ROMs, motion graphics, Olympic uniforms and more—and to curate them into a 1,200-page picture book.
The result is a collection of works assembled page-by-page in a thick block, creating an ‘art object’ in itself.
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