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Ryan Gosling and SNL Makes Fun of James Cameron’s Logo for Avatar

New york sports branding graphic design agency

This past weekend NBC’s Saturday Night Live playfully jabbed at one of the most criticized fonts in the industry, Papyrus. As Actor Ryan Gosling hosted SNL’s return for its 43rd season, he also starred in a pre-taped sketch of a man who can’t get over the fact that the logo of James Cameron’s blockbuster hit, Avatar, was written in Papyrus.

Ryan Gosling’s character, frantic and disturbed, yelled at random strangers, including his therapist:

“He just highlighted Avatar, clicked the dropdown menu and he randomly selected papyrus, like a thoughtless child, just wandering by a garden, yanking leaves along the way!”

The creator of the font, Graphic Designer Chris Costello, respectfully disagreed with SNL’s criticism but enjoyed the sketch. He explained to CBS that he created Papyrus when he was only 23 years old, and later sold it to Microsoft, making it an easily accessible computer font.

“I woke up this morning, Sunday, and my email was full. I had a lot of people telling me, ‘Did you see this Saturday Night Live thing?’ I took a look at it, and me and my wife were cracking up, I mean we couldn’t stop laughing. It was one of the best things I’ve seen.”

Fortunately for fans of Avatar, they announced that there will be four more installments to Cameron’s hit movie. For Papyrus haters, however, it’s not going anywhere anytime soon. But you can at least enjoy laughing at it.

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October 3, 2017
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Film & TV
Typography

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