Did you know that all the information created in human history up to today is calculated to quadruple in the next four years? This revolution started when the internet changed the way we interact with content. Keeping this in mind, it is therefore essential to to approach things with a unique perspective. Here are few examples of his unusual approaches resulted in effective and original campaigns.
Kenneth Goldsmith has rented out a 500-square-meter space in Mexico City with 6-meter high ceilings to be filled with one thing: the whole Internet, printed out. TechHive calculated approximately 4.73 billion sheets of paper would be needed to print out the entirety of the web, stacked at 305.67 miles high. With a year’s worth of email is factored in, the stack would grow to 3,3966,850 miles worth of paper.
One of the world’s most recognized figure, Santa Claus, now has a brand book. Pop culture distorted Santa’s image throughout the years, manipulating his symbolism to the public. The brand book was shared more than 100,000 times around the web and was grabbed by media all over the world.
A Vilnius based creative communications agency ended up taking Soviet Lithuania’s most popular dishes and applying them to inimitable sushi. By changing the public perception of such simple things they created a successful campaign which was later released as a hardcover book.
Kern, a precision scales manufacturer, wanted to differentiate itself. They did that by creating the world’s first mass-participation global gravity experiment with “Gnomes” at the core of it. By week two coverage reached an audience of 350million+ in 152 countries and creates a buzz till this day.
1. Eel Slap
Yes, seriously! That’s what it takes to get noticed – slap yourself with an eel and share it on the web. You might think that it would be but another pointless website, but it got almost 200,000 likes and an immense amount of media response. Not to mention countless parodies and even a mobile app.0