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Toma Vagner and the Beauty of Sketching

New york sports branding graphic design agency

Great ideas start from a sketchbook and many creatives know that. Now in a day living in a world consumed with technology, it is easy to start a design on a computer but the result is not always that charming. Making art is like your grandmother knitting for you; It’s a process that has a human touch that takes time and is done with love. Many people miss this point but others are quite aware of it like New York-based artist Toma Vagner. Vagner is one of the few artists that allows her work to show the process behind it. A process that is displayed visually and aesthetically.

Her illustrations consist of psychological portraits. These portraits depict a sense of doing by illustrating some sort of motion. Vagner carefully chooses the object she designs that can consist of scissors and legos. There are always characters in motion in her illustrations which also consists of the bold uses of color. Besides looking like some sort of technical manual, her work is aesthetically similar to your childhood bubblegum wraps; like for example the illustration inside Bazooka bubblegum.

Vagner grew up surrounded by Japanese and Korean design, something that influenced her style. Vagner first starts designing in her sketchbook like it should be done. She then scans her work adding paper texture and imperfect lines to her work. The color might be the only digital element added, but she makes sure to preserve the handmade quality, keeping its vulnerability. The scenes in Vagner’s work are sometimes deconstructed, but always have a focal point that is surrounded by other pieces.

Good design doesn’t necessarily have to be perfect. Sometimes the best design is natural, truthful, and thoughtful. Take a look at some of Vagner’s work and enjoy it.

New york sports branding graphic design agency

New york sports branding graphic design agency

New york sports branding graphic design agency

New york sports branding graphic design agency

New york sports branding graphic design agency

New york sports branding graphic design agency

New york sports branding graphic design agency

All illustrations © Toma Vagner

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October 11, 2017
POSTED BY
CATEGORY
Crafts
Illustration

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