How much do you about Finnish design? The little or much you know about it is surely associated with the furniture of the ’50s and ’60s or architecture. The partners at Finnish studio Tsto took this mindset as they’re starting point. They wanted to create a new approach detached from the traditional design of Finland.
After graduating, the partners at Tsto started looking away from their country’s design tradition, they looked for inspiration in Swiss and Japanese design, which you can appreciate all around their work.
They prefer to work more local and cultural clients rather than big international brands since they offer them a chance to not only create the identity but also to take control of it and drive it through the trail they visualize for it. “Good identities become more when they’re implemented. But we like it when we get to fly the plane as well, like we get to be the pilots also. That’s one reason that we like to work with cultural clients”.
Every time they start working on a new project, they avoid any pre-stated conventions about their client and about the design style of the project. They create new design rules for every project they create. This sense of spontaneity and originality has turned Tsto into one of the most renowned graphic design studios in Helsinki.
You can check out more of their work at: http://www.tsto.org/0