I think the best part about working in Soho, isn’t the beautiful people, the millions of food options, or the history per se, it’s the art and inspiration found in every corner. Colossal Media are constantly painting signs by hand, new shops that dictate style all over the world are opening up every day, and Canal Street is bustling with vendors selling literally anything you want (handbagperfumefirecologne anybody?) As a designer, it’s so important to keep your head up and really take in everything that’s around you. You never know what will spark your next great work.
That brings me to this morning. Walking to work from the B train I was looking around and reminiscing about my time here. It’s been so nice to feel a part of this community, to have a purpose walking through Soho, a sense of belonging. So when I saw a sign painter through the window of the new Chef’s Counter Club on Spring Street, painting their signs by hand, I smiled and thought about how nice it is they value something like that. When I saw him waving to me I was surprised and did a double-take. I recognized that face, Will Van Zee, from Pratt. Turns out I went to school with this kid like 4 years ago and he’s up here doing big things.
Started from scratch 3 years ago, Van Zee Sign Co. has been carving out a name for themselves as a premier NYC sign painting company, doing work for companies like Industry City, Chelsea Market, Deluxe Cycles, and Flyrite tattoos. Will Van Zee is the principle painter, a great dude, and always willing to chat about all things sign painting. With careful attention to detail and always trying to better himself and his craft, he’s exactly the kind of person you want painting your sign. If you happen to be in Pittsburg this weekend you can also check out his work at the Artsmiths Of Pittsburgh’s THAT TYPE SHOW, opening May 27th, and make sure to check out his Instagram which features all things hand painted.