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Visual Identity for Yayoi Kusama Museum

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I wrote an article about the new museum for famed Japanese Artist Yayoi Kusama recently. This time, I would like to elaborate on the museum’s visual identity system designed by Japanese design firm Nippon Design Center.

According to the Art Director Irobe Yoshiaki, the visual system was inspired by the autograph of Yayoi Kusama, representing her unique artistic perspective.

The logotype looks very simple at first glance, but thanks to the diagonal stroke of “y,” it is unique. On the other hand, the relatively bold strokes might be able to express her art’s tremendous energy. In addition, the geometric typeface would produce an interesting visual effect by making a clear contrast against the Kusama’s signature organic shapes in her work.

What do you think about this new visual identity? Leave us a comment below.

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@NIPPON DESIGN CENTER

@NIPPON DESIGN CENTER

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January 2, 2018
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CATEGORY
Branding
Fine Arts
Typography

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