Marni, the eccentric and cool Italian label recently introduced a collection of 100 chairs and tables at one of Milan’s largest furniture fairs, Salone del Mobile. You might be thinking, so what? Every year countless new chair collections debut at … Read more
Everyone demonstrates at least a little bit of obsessiveness, but how many can reach the intense (ie: psychotically extreme) point of making it into some of life’s most astounding work? The queen of dots, Yayoi Kusama, is featured in Wallpaper* … Read more
If you work in the creative field and live in or near New York City, then this is the event for you! The latest in the ADC‘s quarterly panel series sponsored by Adobe, CONCEIVE, CREATE, DELIVER brings together award-winning creatives … Read more
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Marks & Logos
A logo is not a brand. A logo is a “mental search engine” for a brand.
A brand lives in the memory: a cluster of images, ideas, experiences, values, and feelings. A logo retrieves this cluster from memory and reactivates in the present moment. To design an effective logo, then, we begin with deep knowledge of its brand—so that it will best evoke what the brand delivers. The logos and marks in our portfolio successfully align and connect with the “mind-space” of the brands they represent.
