Are you afraid of heights like me? Even if you are, I am sure you can handle this edgy interactive art piece designed by the illusionary artist Leandro Erlich quite well. When I looked at this mind-bending piece titled Bâtiment … Read more
Outsider art moves me. I experience my encounters with it as the passing (or trespassing) through a hidden door into a secret garden where strangely beautiful but intensely private vistas open before me. It’s a little like Alice down the … Read more
Talk about shedding a whole new ‘light’ on snowboarding. We have all seen the ski and snowboard movies from the likes of Matchstick Productions, Teton Gravity Research, and the classic Warren Miller films for example, depicting riders pushing the limits … Read more
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Strategy
Strong branding does not begin with design. It starts with research.
Before we sketch a single idea, we immerse ourselves in thorough research on your market and competitors. By understanding who your competitors are, how they are positioned, and where the market is going, we identify the best opportunities, advantages, and positioning for your brand. Armed with a clear competitive strategy, we can then create the best branding to fulfill it.
Our design strategy presentation includes:
• Competitive landscape mapping
• Competitor branding analysis
• Market opportunity identification
• Brand positioning recommendations
• Name generation