February 16, 2010

POSTED BY

Rafael Esquer

CATEGORY

A Nervous Smile Poster by Alfalfa Studio

new york branding sports graphic design agency

“A smile is an involuntary reaction, and it’s supposed to be this completely positive thing, but of course it isn’t always. It’s that idea of conflicting emotions, of doing the thing you’re supposed to, but using it to mask what’s going on, because you can smile out of anxiety as …

new york branding sports graphic design agency

“A smile is an involuntary reaction, and it’s supposed to be this completely positive thing, but of course it isn’t always. It’s that idea of conflicting emotions, of doing the thing you’re supposed to, but using it to mask what’s going on, because you can smile out of anxiety as well. It can lead to laughter, or lead into something that’s very serious.” — J. Belluso

John Belluso’s chilling drama, drawn from a real-life incident about parents abandoning their children afflicted with severe cerebral palsy.

About the design of the poster:

Just as an actor must rely on only 2 elements (voice and body) to communicate on stage, alfalfa studio challenged itself to capture the essence of each play in a poster designed with only two elements: wire and texture.

After reading the plays, the design team “drew” images out of wire. These “sculpture drawings” were then scanned and combined with textures that had been created from repetitions of the Amphibian logo.

The poster was also designed to work in various media and formats, such as advertising, postcards, websites, slide projections, full color, and black and white.

A Nervous Smile is a play produced by Amphibian Productions 2007 Season.

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