July 12, 2010

POSTED BY

Rafael Esquer

CATEGORY

Great Things Come in Small Packages

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We all have heard the expression “Great things come in small packages.” This has certainly been true not only for objects but people. Think Napoleon Bonaparte, a worldwide cultural icon who symbolizes military genius and political power or Brazilian icon Carmen Miranda that at only 5 feet tall was Hollywood’s …

new york branding sports graphic design companynew york branding sports graphic design firm

We all have heard the expression “Great things come in small packages.” This has certainly been true not only for objects but people. Think Napoleon Bonaparte, a worldwide cultural icon who symbolizes military genius and political power or Brazilian icon Carmen Miranda that at only 5 feet tall was Hollywood’s highest-paid entertainer and top female tax payer in the United States in 1946.

Well, there’s no greater evidence of that expression than Mini Star, the newest collector edition yoyo by General-Yo.

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Original pencil sketch

Don’t let mini yoyo fool you into thinking mini performance. The General-Yo Mini-Star yoyo features the same AIGR bearing and General-Yo silicone pads for guts and response meaning long spins, tight winds and full featured play.

Alfalfa Studio worked directly with Ernie Kaiser, the mastermind behind General-Yo and the creator of this powerful yoyo, designing a branding that matches what Mini Star offers.

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Technical drawings and color selection ideas

Don’t think this toy is for beginners as I’m sure Mini Star will be the biggest star in the upcoming yoyo Olympics. But, if you are into collecting beautiful objects run to Yoyonation to get yours. Only 22 were made!

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5 ideas presented to Yoyonation and General-Yo

In the meantime, we are pleased to share with you our creative process. Join us in our visual creative journey from the very first sketch to client’s schematics to presentations to final delivery. Who knows that such a small gem would take this carefully crafted journey? Isn’t always like that? Some of the things we take for granted are some of the most special things we have. Agree?

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More sketching
new york branding sports graphic design companynew york branding sports graphic design firm
Sketching process

More details of Mini Star here.

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