August 2, 2010

POSTED BY

Rafael Esquer

CATEGORY

Presenting The Sports Alphabet Poster

new york branding sports graphic design companynew york branding sports graphic design firm

Benjamin Kauffman designed a clever piece that exemplifies our culture’s adoration of sports, the Sports Alphabet features some of the most memorable sport logos existing today. The complete Sports Alphabet From the Los Angeles Lakers, the Indiana Pacers or the Green Bay Packers logo, many sports and graphic styles come …

new york branding sports graphic design companynew york branding sports graphic design firm

Benjamin Kauffman designed a clever piece that exemplifies our culture’s adoration of sports, the Sports Alphabet features some of the most memorable sport logos existing today.

new york branding sports graphic design companynew york branding sports graphic design firm
The complete Sports Alphabet

From the Los Angeles Lakers, the Indiana Pacers or the Green Bay Packers logo, many sports and graphic styles come together. It’s interesting to see how many brands you can recognize. Not to be biased, but our favorite letter of the set is the “R” for Houston Rockets.

The Houston Rockets graphic identity was the result of the creative collaboration between Eiko Ishioka and alfalfa studio. Publisher Taschen wrote “Their organic and collaborative process has produced one of the most innovative and popular identity the NBA has seen in years.

new york branding sports graphic design companynew york branding sports graphic design firm
Some of the of initial sketches, exploring the new look of the Rockets by Esquer and Ishioka

Looking back at the project, I admire the creative risk the Houston Rockets’ owners took by hiring a design team outside of the traditional sport branding houses. In my opinion, the best design comes when clients are willing to take risks.

new york branding sports graphic design companynew york branding sports graphic design firm
First sketch and evolution of the Houston Rockets logo

I was inspired by the Brand Alphabet poster created by designer Jason Dean. Combining my love of sport and design, I came up with my own alphabet poster.” Says Benjamin Kauffman, designer of the piece.

new york branding sports graphic design companynew york branding sports graphic design firm
A detail view of the poster

Leave a Reply