November 12, 2010

POSTED BY

Rafael Esquer

CATEGORY

Introducing Aldis Ozolins, Alfalfa’s Newest Addition

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I’m Back to Save the Universe. Poster for a Radiohead concert …Memory truly counts—for an individual, a society, a culture— only if it holds together the imprint of the past and the plan for the future, if it allows one to do things without forgetting what one wanted to do, …

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I’m Back to Save the Universe. Poster for a Radiohead concert

…Memory truly counts—for an individual, a society, a culture— only if it holds together the imprint of the past and the plan for the future, if it allows one to do things without forgetting what one wanted to do, and to become without ceasing to be, to be without ceasing to become…
Why Read the Classics? by Italo Calvino

An experimenter Music Junkie, World Traveler, Basketball Lover, Snowboard Addict, Political, Bold, Dreamer…These are the introductory words to Aldis Ozolins online portfolio. I’d use similar words to describe the kind of designer we love to work with at our studio.

A note to introduce our Fall design intern is long overdue as Aldis has been part of our team for almost three months. Today, we are happy to formally present (and to give a late welcome) designer and illustrator Aldis Ozolins.

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Spread from Collapse, an art exhibition
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Custom typeface as part of the identity for the Beautiful Losers Art Collective exhibition

Originally from the Republic of Latvia, Aldis’ family briefly lived in England before settling in California when he was 6 years old. He is currently a junior at Art Center College of Design, completing a BFA degree in Graphic Design with an emphasis in illustration and cross-media explorations.

In my opinion, besides talent, discipline, and passion, one of the things that make a designer great is their authenticity. Being authentic means, amongst other things, knowing who you are, your history, and what you become without ceasing to be as Italo Calvino wrote.

America is great because of its diversity. Imagine the thousands of amazing stories that we all carry within us. It’s a pity that some forget them or ignore them. Wouldn’t it be magnificent if we bring who we truly are into our life? This goes not only to designers but also to gardeners, teachers, clerks, dancers—I could list a hundred more professions—I’m sure the world would be richer.

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Above a sketch of his grandfather by Aldis. Below a sketch of Aldis by his grandfather

The work of Aldis has history, simplicity, discipline, passion, craftsmanship, humor and imagination. We have been fortunate to have shared our space on Centre Street with many talented young designers. Aldis is a great addition to the list.

One of my favorite of his projects is called Opcitim Auto, a sculpture of a Russian Zaporozhets, the first car his grandfather owned. Sweet and humorous, Opcitim Auto is a look into his cultural heritage and his family history. Do you remember your grandfather’s car? What are you going to do with such treasured memory?

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Aldis’ grandfather next to his Russian Zaporozhets

More of his work can be seen here. Enjoy!

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