February 6, 2012

POSTED BY

Guillaume Boucher

CATEGORY

1,000 Musical Instruments and One Car

new york branding sports graphic design company

What would happen if you set up 1,000 instruments across two miles of desert and a car equipped with multiple arms to play them? That’s exactly what Chevrolet did in their latest ad run during last Sunday’s Super Bowl. Do you think it was worth the one million dollar investment? …

What would happen if you set up 1,000 instruments across two miles of desert and a car equipped with multiple arms to play them? That’s exactly what Chevrolet did in their latest ad run during last Sunday’s Super Bowl.

Do you think it was worth the one million dollar investment? We think the execution could have been better, but the idea is still fresh and creative. In any case, this is cool inspiration for us guys!

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